Graduate Diploma of Marketing

Duration1 year full-time, 2 years part-time
Next start termTerm 2, 2024
Study modeOnline
Course codeCM34
First-year fee
$25,974 (Indicative) (FFP)
Students sitting down collaborating on a project.


Develop your marketing skillset to successfully connect with customers and implement demand generation marketing activities. The Graduate Diploma of Marketing will prepare you for marketing management roles and will develop your strategic thinking capabilities, understanding of consumer behaviour, and capacity to analyse and integrate marketing metrics. This course will also build your knowledge of contemporary business management practices to prepare you for management roles in any organisation.

Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation.

During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.

You will have the opportunity to apply your theoretical knowledge and creativity to a real-world strategic marketing process, developing and implementing marketing strategies that enable organisations to respond to challenging environments.

Benefit from the flexibility to study part-time, online allowing you to access recorded lectures at a time convenient to you. You will engage with your course leaders and peers through online discussions, forums and video.

Designed with flexibility in mind, upon completion of the first four units, you will be eligible to satisfy the interim or exit award of the Graduate Certificate of Management. Upon completion of the Graduate Diploma of Marketing, you will be eligible to pathway into the Master of Business Management with credit for eight units.

Study experience

Career Opportunities

This degree is suitable for students either currently, or hoping to be, working in the area of marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area, and will give you the confidence to work effectively in a management capacity within an international organisation. Particular areas of focus within this course include service industry marketing, the science of consumer behaviour, global marketing, marketing metrics, and strategic marketing.

Structure & Availability

You are required to complete 8 core units.

For information on the units, you could study as part of this course, visit the Handbook and select the "Course Structure" tab.

If you have already completed study relevant to the course you have enrolled in, you may be eligible for credit transfer.

Online Availability

Term 1, 2024Available Online
Term 2, 2024Available Online
Term 1, 2025Available Online
Term 2, 2025Available Online

Majors and minors are not applicable to this course.

This course has no residential schools.


To be eligible

For your application to be considered, you must meet the following entry requirements. 

During your study

While not needed to apply, you'll need to meet the following requirements throughout your studies. 

Fees & Scholarships

Indicative First-Year Fee

Indicative first-year fee (FFP)

The Indicative First-Year Fee for a Full Fee Paying (FFP) Place is the approximate cost of enrolling in this course for one full-time academic year (this is usually eight units studied over two terms). Your actual fees may vary depending on the units you select to study and your study load. Fees are reviewed each year and are subject to change. Understanding your fees.

You may be eligible for FEE-HELP, an Australian Government loan scheme that helps eligible students pay their tuition fees. Provided you meet the FEE-HELP eligibility criteria, you can choose to use FEE-HELP to cover all or part of your tuition fees. 

Learn more about paying for university or view the FEE-HELP information booklet on the Australian Government’s Study Assist website.

Part of your course costs will include Student Services and Amenities Fees (SSAF). SSAF is charged in addition to your student contribution or tuition fees and is used to help enhance your study experience. There may also be other costs as part of your studies, such as textbooks, technology expenses, travel expenses, professional certifications, uniforms, or vaccinations. Explore other study costs.

How to apply

How to apply

Check what you need to do to apply to study this course. 

Your application options

Extra admission information

Learn about the assessment of applications and everything you need to know about receiving and accepting an offer to study with CQU.

Start your application

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