Graduate Diploma of Marketing
|Duration||1 year full-time, 2 years part-time|
|Next start term||Term 1, 2024|
Develop your marketing skillset to successfully connect with customers and implement demand generation marketing activities. The Graduate Diploma of Marketing will prepare you for marketing management roles and will develop your strategic thinking capabilities, understanding of consumer behaviour, and capacity to analyse and integrate marketing metrics. This course will also build your knowledge of contemporary business management practices to prepare you for management roles in any organisation.
Designed for current or aspiring marketing professionals, this course is offered part-time and will develop your skillset and knowledge to pursue marketing management positions in any organisation.
During the course, you will study a blend of management and marketing units. Management units cover topics in effective business communications, managing human resources, and management while marketing units will develop your marketing competencies in service industry marketing, global business marketing, the science of consumer behaviour, and strategic marketing and metrics. You will learn to implement consumer behaviour principles to facilitate the development of successful marketing campaigns. Fundamental to any marketing strategy is discovering the opportunities and threats, and undertaking a considered analysis of the organisation's internal strengths and weaknesses. Building on previous units, you will learn how to analyse global environmental forces and how to strategically develop and manage contemporary entry, competitive and international marketing mix strategies.
You will have the opportunity to apply your theoretical knowledge and creativity to a real-world strategic marketing process, developing and implementing marketing strategies that enable organisations to respond to challenging environments.
Benefit from the flexibility to study part-time, online allowing you to access recorded lectures at a time convenient to you. You will engage with your course leaders and peers through online discussions, forums and video.
Designed with flexibility in mind, upon completion of the first four units, you will be eligible to satisfy the interim or exit award of the Graduate Certificate of Management. Upon completion of the Graduate Diploma of Marketing, you will be eligible to pathway into the Master of Business Management with credit for eight units.
- Authentic Learning Experiences
- Experienced Teaching Team
- Flexible Online Study
- Seamless Pathways
This degree is suitable for students either currently, or hoping to be, working in the area of marketing. The course will provide you with the skills, knowledge and tools you require to be successful in this area, and will give you the confidence to work effectively in a management capacity within an international organisation. Particular areas of focus within this course include service industry marketing, the science of consumer behaviour, global marketing, marketing metrics, and strategic marketing.
Structure & Availability
You are required to complete 8 core units.
For information on the units, you could study as part of this course, visit the Handbook and select the "Course Structure" tab.
CREDIT TRANSFER INFORMATION
If you have already completed study relevant to the course you have enrolled in, you may be eligible for credit transfer.
|Term 1, 2024||Available Online|
|Term 2, 2024||Available Online|
Majors and minors are not applicable to this course.
This course has no residential schools.
No specific recommended study beyond the entry requirements is required.
To be eligible for entry into this course, applicants must hold:
- A completed Australian Qualifications Framework (AQF) equivalent Bachelor degree, or higher equivalent qualification.
English Language Proficiency Requirements
If you were not born in Australia, Canada, New Zealand, United Kingdom, Ireland, South Africa or United States of America, you are required to meet the English Language Proficiency requirements set by the University. Applicants are required to provide evidence of completion of:
- A secondary qualification (Year 11 and 12, or equivalent), or
- An Australian Qualifications Framework (AQF) diploma level qualification, or
- Bachelor level qualification study for a period of at least 2 years full time with a minimum overall GPA 4.0
completed with Australia, Canada, New Zealand, United Kingdom, South Africa, Ireland, or United States of America, which will meet the English proficiency.
If you do not satisfy any of the above, you will need to undertake an English language proficiency test and achieve the following scores:
- An International English Language Testing System (IELTS Academic) overall band score of at least 6.0 with a minimum 5.5 in each subset; or
- Test of English as a Foreign Language (TOEFL) - Requires 550 or better overall and minimum TWE score of 4.5 (Paper Based Test), or 75 or better overall and no score less than 17 (Internet Based Test); or
- Pearson Test of English Academic (PTE Academic) - Requires an overall score of 54 with no sub-score less than 46; or
- An Occupational English Test with Grades A or B only in each of the four components.
English test results remain valid for no more than two years between final examination date and the date of commencement of study, and must appear on a single result certificate.
International Students should visit http://www.cqu.edu.au/international for further information.
Each student will be assessed individually.
No specific health requirements exist for this course.
No specific security requirements exist for this course.
Fees & Scholarships
2023 Indicative Fees
|Domestic Full Fee Paying – Indicative First Year Fee||$25,050|
Indicative first-year fee
The fees listed are indicative only and based on enrolling in a full-time study load for one academic year (generally, this is four units over one term for a graduate certificate or eight units over two terms for a graduate diploma or masters degree). Your fees may vary depending on the units you select and the number you study per term. Fees are reviewed annually and are subject to change. Understanding your fees.
Government assistance loans
You may be eligible for FEE-HELP, an Australian Government loan scheme that helps eligible students pay their tuition fees. Provided you meet the FEE-HELP eligibility criteria, you can choose to use FEE-HELP to cover all or part of your tuition fees. Learn more about paying for university or view the FEE-HELP information booklet on the Australian Government’s Study Assist website.
Other study costs
Part of your course costs includes Student Services and Amenities Fees (SSAF). There may also be additional costs as part of your studies, such as textbooks, technology expenses, travel expenses, professional certifications, uniforms, or vaccinations. Explore other study costs.
At CQUniversity, we believe higher education should be for everyone. No matter your situation, we know that everyone needs a helping hand from time to time, and we are proud to offer a wide range of scholarships, bursaries and stipends.
Our scholarships could help you pay for things like relocation, living on campus, laptops and technology, childcare, study and living expenses, travel and more.
How to apply
If you have decided what you would like to study and are ready to apply, we’re here to help you along the way. Before you apply, you will need to have a Unique Student Identifier (USI). If you do not have a USI, creating one is quick and easy. Simply visit usi.gov.au to create one.
Want to know more about application dates and other admission information?
View our important dates information and read about other admission considerations such as information for domestic students with overseas qualifications, indigenous support, and elite athlete, coach and performer support.
APPLY DIRECTLY TO CQUNIVERSITY
To apply for this course, submit your application directly to CQUniversity using the Apply button below.