NAIDOC Netflix commission for CQU Digital Media alumnus

05 July 2022

CQUniversity Digital Media alumnus Luke Mallie was recently commissioned by Netflix US to create a stunning artwork titled 'Rainbow Serpent Dreaming' to help celebrate NAIDOC Week in Australia.

The artwork' which currently features on the NAIDOC Week page in the Netflix app' is a result of Luke's talents outshining hundreds of other candidates in Netflix's country-wide search for an Indigenous artist.

Like Luke's ancestry' the artwork has a balance of both Aboriginal and Torres Strait Island representation. Luke belongs to the Kuku Yalanji people of the Daintree Rainforest on his mother's side' and Kubin Village' Moa Island in the Torres Strait Islands on his father's side.

Luke described the creation of the artwork as an "intense process" from the initial concept designs through to the finished piece.

Netflix representatives in Los Angeles met with Luke daily via video conference over a several month period to check on the progress of the work.

The Netflix commission is not the first time Luke's artwork has been associated with NAIDOC Week celebrations. In 2009' Luke won the National NAIDOC Week Poster Competition while studying the Bachelor of Multimedia Studies (now known as the Bachelor of Digital Media) at CQUniversity's Mackay campus.

To view Luke's latest artwork in your Netflix app' choose Netflix Home > Categories > NAIDOC Week.

Other examples of Luke's artwork are available on his website