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Promise of the ‘fem economy’ puts Jade into Cosmo comp

Promise of the ‘fem economy’ puts Jade into Cosmo comp

Published:10 August 2017

CQUni Alumnus Jade Collins (right) with her business co-founder Alanna Bastin-Byrne.

Women make 85% of household purchase decisions and spend almost $200 billion each year in Australia.

It’s figures like these that have prompted CQUniversity graduate Jade Collins and her sister-in-law Alanna Bastin-Byrne to found Femeconomy, as an entrepreneurial start-up company.

Their business model relies on approving and showcasing brands which have at least 30% of women on the board of directors or are 50% female owned.

The duo are thrilled to be among the five finalists for the Entrepreneur category of the 2017 Cosmopolitan Women of the Year Awards.

“We only launched last year so we are underdogs among companies with multi-million-dollar turnovers,” Jade says.

Her own career journey started in the mid-1990s at CQUniversity Rockhampton North campus, where she completed a Bachelor of Arts (specialising in Psychology) and a Bachelor of Business (specialising in HRM).

Jade completed her MBA with CQUniversity via distance education, appreciating the flexibility of study while travelling around Australia and overseas for her HRM career in the resources industry. She moved 11 times in 14 years.

“I had grown up in Rockhampton so I felt comfortable studying locally and the lower living costs helped me to establish myself financially much sooner than if I had studied in Brisbane,” Jade says.

“When it came to doing my MBA, due to the constant moving around Australia I would not have been able to complete it without the flexibility of the CQUniversity program.”

Now a mother to a young daughter, Jade is excited at the latest phase of her career and is committed to proving herself as an entrepreneur.

“We are looking to use the Femeconomy business to drive the levels of diversity and equality across business and industry,” she says.