Graduate Certificate in Business Administration (Leadership)

UNIT OVERVIEWS
DISRUPTION, INNOVATION & ENTREPRENEURSHIP

Discover the key markers behind successful disruptive innovations and how they penetrate established markets faster, with greater impact.

A disruptive innovation is one that disrupts an existing market and value network by creating a new one, effectively displacing established market-leading firms, products and alliances. Learn how business disruption, innovation and entrepreneurship come together to work as a whole. You’ll also examine current case studies and come up with your own workable environments for disruptive innovations and entrepreneurship to thrive.

Key takeaways include:

• applying appropriate leadership principles to inspire market disruption by ‘first movers’
• employing creativity, innovation and the spirit of entrepreneurship to design a business venture from start-up to maturity
• exploring how modern entrepreneurship and innovation function according to organisational size, industry type, culture and strategy, and
• improving individual performance within a business entrepreneurial environment via personal awareness and direction.

PEOPLE, LEADERSHIP & CULTURE
Learn important principles of how an organisation is structured and operated at various levels.

Gain a holistic view of the drivers, behaviours, group dynamics and leadership practices that influence the culture, social skills, change and effectiveness of an organisation.

Drawing on insights from management, human resource management, sociology and psychology, you will focus on the individual, group and organisational-level themes surrounding development and effectiveness. Topics covered include perception, attitudes, values, personality, motivation and performance, the nature and management of teams, leaders and leadership, communication, conflict, and decision-making, as well as organisational structure, organisational culture, and change.

Key takeaways include:

• influencing employee job satisfaction and emotional well-being by leveraging leadership and motivation theories 
• identifying the challenges that confront contemporary society as determined by social and cultural research 
  
• learning how to work effectively with people of diverse cultures, norms and languages, and 
  
• improving organisational, team and individual performances by implementing effective performance methods.
  

COMMUNICATION FOR LEADERSHIP SUCCESS
Develop key communication skills in becoming the most effective business leader.

Because of their aptitude for mobilising and engaging stakeholders towards organisational achievement, leaders with well-developed social skills are in demand. Becoming proficient in interpersonal interactions is necessary in creating exceptional business performance. Learn how cultivating optimistic attitudes to problem-solving, nurturing positive mindsets and sharing aspirations all go towards organisational success.

Discover how leadership is informed by coaching, delegating, and initiating organisational change, and how sophisticated communications can benefit the strategic marketing and positive public awareness of any business. Realise how organisational goals are achieved by simplifying the effective flow of information by business leaders and employees alike.

Key takeaways include: 

• interacting constructively and professionally with others
  
• demonstrating persuasion and negotiation techniques 
  
• working collaboratively with others in a cross-cultural setting, and 
  
• communicating concisely to global audiences in a dynamic media environment.
  

STRATEGIC MARKETING
Learn how to effectively communicate the objectives and corporate goals of an organisation through strategic marketing.

Evaluate the competitive advantage and potential marketplace of an organisation’s offering by exploring the significance of corporate strategy, along with how a marketing strategy and plan are devised, executed and evaluated.

A strategic marketing plan summarises how and what is necessary to achieve the objectives of the organisation. The process targets desired customers and compare them to competitors. From this, the appropriate actions are created and implemented to ensure the marketing strategy succeeds. A marketing strategy identifies relevant market segments, targeting, brand prioritising and positioning.

Key takeaways include:

• analysing current marketing strategies through key marketing concepts, theories and statistical techniques 
  
• identifying suitable marketing strategies through market research 
  
• analysing legal, ethical and societal influences on marketing decision-making, and 
  
• communicating product, price, place and promotional objectives effectively via a marketing plan.
  

FOR MORE INFORMATION
For more information about the units, you could study as part of this course, visit our student Handbook and select the "Course Structure" tab.