Influence Discovery in Social Networks

School of Engineering and Technology

Hong Shen

Synopsis

This project focuses on identifying and analyzing influential individuals or entities within social networks. Influence discovery is a critical task in understanding how information, ideas, or behaviors spread through networks, with applications in marketing, politics, public health, and social media analysis. The project aims to develop algorithms and methodologies to detect influential nodes (users, groups, or communities) and quantify their impact on the network. By leveraging graph theory, machine learning, and data mining techniques, the project seeks to provide insights into the dynamics of influence in social networks.

This project has the potential to provide valuable insights for applications such as viral marketing, public health campaigns, and political advocacy. The project contributes to the growing field of social network analysis, offering innovative solutions that bridge the gap between theoretical research and practical applications.

Information and Computing Sciences

Either Masters or Doctorate

Brisbane

Project Contacts