Addictive Tourism Products and Responsible Consumption Promotion
School of Business and Law
Dr Anja Pabel
Dr En Li
Synopsis
This project will be focused on examining what kind of marketing communication (e.g., humour based vs. fear-based) can be utilised to effectively promote responsible consumption of those tourism products of addictive nature (e.g., legalised gambling products available in various tourist destinations).
Commerce, Management, Tourism and Services
Responsible Consumption, Addictive Consumer Behaviour, Tourism
By Negotiation
Other Special Notes
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