Estella Tsui

I’ve built a career in marketing and communications across industries like science and education, helping schools and businesses connect with their communities and amplify their impact. While I continue to create impactful content, my work has increasingly centred on strategic initiatives - developing campaigns, producing publications and driving engagement through storytelling that builds trust and fosters connection.

Aspiring to advance my career in marketing and communications, I recognised the challenges of progressing without formal qualifications or leadership experience. Balancing work and family, I found the flexibility at CQUniversity invaluable in equipping me to take the next step with confidence. 

As part of a school's marketing and community engagement team, I manage marketing and communications, advertising campaigns, publications and aspects of alumni relations. My role blends strategic thinking with creative storytelling - whether crafting campaigns or fostering relationships, I focus on meaningful connections that showcase what makes our community unique.