Students pour efforts into Bundy Rum project and reap rewards

Published:06 September 2016

L-R Amanda Brocklehurst, William Brosnan, Ginny Stenner, Sam Roberts, Ryan Paul, Associate Lecturer Tim Whan and Caitlin Turnbull - the group that assisted Bundaberg Rum with a response to its ‘live’ brief.

The Bundaberg Rum Distillery, the home of Bundaberg Rum, has been planning its upcoming Spirit of Bundaberg Festival with input from some of CQUniversity's Accounting and Business students.

The students have been devising a project for the event and it was handed over to the Bundaberg Distilling Company this week.

Last year, over 5000 people walked through the gates of the Bundaberg Rum Distillery for the Spirit of Bundaberg Festival, where they enjoyed an incredible music line-up, rum-inspired food, and of course, the distinct taste of Bundy Rum.

The six CQUniversity students involved in the project have had their work cut out for them, but they were definitely up for the challenge.

According to Senior Brand Manager Rum, Diageo Australia, Duncan Littler, working with the students on this project was a great opportunity for all involved.

"The Bundaberg Rum Distillery has been a resident of Bundaberg for over 127 years and this was a great opportunity to share our knowledge and professionalism with these students,” Mr Littler said.

“It is great to work with Tim and his students. The Spirit of Bundaberg Festival continues to grow each year and I have no doubt we have received some great ideas from the students at CQUniversity that will contribute to the future success of the festival."

CQUniversity Business lecturer Tim Whan said the School of Business and Law at CQUniversity was always looking for opportunities to partner with local business.

“Duncan and the team at Bundaberg Rum have been so generous with their time, writing a professional project brief for students to work on, providing that real-world experience.”

CQUniversity’s students were also thankful for the opportunity.

“As a CQUniversity student, this was a fantastic opportunity to work on a real-world marketing proposal for Bundaberg Rum,” Accounting student Ginny Stenner said.

“This experience has allowed me and other members of the team to put the marketing theory we have learned in lectures and tutorials into practice.”  

Another student Sam Roberts believes the project experience was invaluable.

“Real-world experiences like this have built up my confidence and have led to me finding employment in Bundaberg.

“Now I am doing my internship locally at a corporation with offices in Bundaberg. Thanks Bundaberg Rum.”