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The Marketing Plan as an Essential Element of Business Growth - PDC73073

Ever wondered how to create a successful marketing plan? What are the key elements that need to be considered? The answers to these questions are right here! This online micro-credential will outline how to define the condition of competitive advantage and how this concept is used to favourably position a company against its competitors. The concept of value chains is also explored including the determinants of competitive advantage and the concept of resource-based view (RBV). As a micro-credential, this course gives you a certificate of completion and a digital badge to display in your profile or share on social media.

DOMESTICINTERNATIONAL
STUDY MODES

Online

Fee

$162

DURATION

18 hours online self-paced learning. Students can access the micro-credential for one year from enrolment.

The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of competitive advantage and understand its importance for the viability of companies. Competitive advantage represents a company's ability to favourably position itself against its competitors. The concept of value chains is explored including the determinants of competitive advantage and the concept of resource-based view (RBV).

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

 

Micro-credential

Duration:

18 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.

  1. Identify the processes involved in creating a successful marketing plan
  2. Define the condition of competitive advantage and outline its importance for the viability of companies
  3. Outline the concept of value chains including the determinants of competitive advantage and the concept of resource-based view (RBV).

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student. 

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

 

  1. Once you have selected your desired micro-credential, you can now add it to your shopping cart to enable you to purchase more than one "course" in a single transaction. 
  2. Once you have added all the micro-credentials you wish to purchase, you will be directed to the payment gateway and will be asked to "authenticate" your account on our Learning Management System Be Different.  
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