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The Marketing Plan as an Essential Element of Business Growth - PDC73073

Ever wondered how to create a successful marketing plan? What are the key elements that need to be considered? The answers to these questions are right here! This online micro-credential will outline how to define the condition of competitive advantage and how this concept is used to favourably position a company against its competitors. The concept of value chains is also explored including the determinants of competitive advantage and the concept of resource-based view (RBV). As a micro-credential, this course gives you a certificate of completion and a digital badge to display in your profile or share on social media.

DOMESTICINTERNATIONAL
STUDY MODES

Online

Fee

$162

DURATION

18 hours

The processes involved in creating a marketing plan are the key elements in this online micro-credential. The various stages of marketing planning will be identified, and you will learn about the role of marketing plans as an essential part of a successful business or organisational plan. You will learn how to define the condition of competitive advantage and understand its importance for the viability of companies. Competitive advantage represents a company's ability to favourably position itself against its competitors. The concept of value chains is explored including the determinants of competitive advantage and the concept of resource-based view (RBV).

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

 

Standard Micro-credential Structure

Duration:

18 hours

  1. Identify the processes involved in creating a successful marketing plan
  2. Define the condition of competitive advantage and outline its importance for the viability of companies
  3. Outline the concept of value chains including the determinants of competitive advantage and the concept of resource-based view (RBV).

Assessment

Online Quiz

 

There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

 

For direct access to the micro-credential, visit our Learning Management Site: Be Different

Simply set up an account on the site to pay and access the micro-credential you wish to study.