Bachelor of Professional Communication - CG04
The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Upon graduation, your practical skills in writing for the media and corporate genres, communication design, and well-rounded understanding of effective communication both within an organisational environment and externally with stakeholders, will be valued by employers.
Online, On Campus
OP:17 SR:65 ATAR:59.9
OP:17 SR:65 ATAR:59.9
3 years full-time, 6 years part-time
Cairns, Perth, Rockhampton, Townsville, Online
Queensland: English (4, HA)
No recommended study required
The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. The Bachelor of Professional Communication provides a unique blend of public relations and communication practice to plan organisational communication in diverse organisations. The course offers an inclusive portfolio of communication practices, such as media writing, speech, contemporary photo-media and introductory digital publishing, as well as specialist professional units in organisational communication and public relations. Graduate work-ready with practical training by undertaking a work placement or external client project as part of a capstone unit within this course. Another exciting feature of this course is the exit award that is built into the course. You may wish to be awarded the Diploma of Professional Communication as an exit award after successfully completing eight units, including six units from the core structure. You are able to tailor your studies by choosing to major in digital media production, human resource management, journalism, management, marketing or social enquiry. To study the Bachelor of Professional Communication you must have high-level English skills as the course involves an intensive writing element.
|Core Units||13||Major Units||8|
|Digital Media Production||8|
By completing the digital media production major, you will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice.
|Human Resource Management||8|
By completing this major, you will apply knowledge of issues associated with human resource management with communication skills acquired throughout the course core to work effectively to support people and foster a positive culture within an organisational setting.
The journalism major, in addition to completion of core professional communication units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries, and will engage in debates about journalistic practice. You will learn to write news and narrative in a range of journalism genres, employing the associated requirements of research and analysis. You will apply legal and ethical frameworks associated with journalistic practice.
By completing the management major, you will be able to apply general principles of management, including finance, law, human resources, and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core units.
Marketing is an integrated communication discipline closely related to public relations. By completing this major, you will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.
You are required to complete a total of 24 units, including six core communication units, six core public relations units, one industry placement (communication project) and eight units in one of the following majors:
- Digital media production
- Human resource management
- Social enquiry.
You will also need to complete three general electives.
Digital Media Production
If you complete the digital media production major, you will be able to apply technology management knowledge and demonstrate the advanced technical skill to support communication practice.
Human Resources Management
If you complete this major, you will be able to apply knowledge of issues associated with human resource management with communication skills acquired within the course core to work effectively to support people and foster a positive culture within an organisational setting.
The journalism major, in addition to completion of core professional communication minor units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries and will engage in debates about journalistic practice. You will cover news and narrative writing for a range of journalism genres and the associated requirements for research, analysis and conduct within legal and ethical frameworks associated with journalistic practice.
If you complete this major you will be able to demonstrate knowledge and skills in applying general principles of management including finance, law, human resources and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core plan.
Marketing is an integrated communication discipline closely related to public relations. Students completing this major will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.
In the social enquiry major, you will examine everyday social life through the systemic study of social structures and interactions. You will adopt both sociological and Aboriginal and/or Torres Strait Islander perspectives. Sociology is the study of society with a focus on industrialised societies of the type that emerged out of the French and Industrial revolutions using variables such as race, class and gender. You will develop skills in applying investigative and interpretive tools for the analysis and evaluation of identity, crime and deviance, rural sociology and health.
For information on the units, you could study as part of this course, visit the Handbook and select the "Course Structure" tab.
CREDIT TRANSFER INFORMATION
If you have already completed study relevant to the course you have enrolled in, you may be eligible for credit transfer.
|Communication Project B||COMM13111||Students in the journalism major have the option to undertake a (second) work placement/external client project in their project/capstone unit (120 hrs).|
|Communication Project A||COMM13110||Students have the option to undertake a work placement/external client project in their project/capstone unit (120 hrs).|
|Term 1 - 2019||Cairns, Perth, Rockhampton, Townsville|
|Term 2 - 2019||Cairns, Perth, Rockhampton, Townsville|
|Term 1 - 2019||Available Online|
|Term 2 - 2019||Available Online|
Term dates for 2019
Term 1: 11 March to 7 June
Term 2: 15 July to 11 October
Term 3: 11 November to 14 February 2020
A rank threshold is the minimum competitive rank that applications will be considered for entry to this course. The rank cut-off score is the competitive entry score that was needed to gain entry to this course in Term 1 2019. There is an unadjusted score before any bonus is applied and an adjusted score if bonus points were applied. Entry to courses is competitive and the cut-off score will vary from year to year and is provided as a historical guide of past performance.
|Rank Threshold||OP 17| SR 65 | ATAR 59.9|
|Rank Cut-Off - unadjusted||OP 17| SR 65 | ATAR 59.9|
|Rank Cut-Off - adjusted||OP 17| SR 65 | ATAR 59.9|
International students should visit www.international.cqu.edu.au for further information including English language requirements.
Security RequirementsNo information available at this time.
Health RequirementsNo information available at this time.
This Course requires an advanced knowledge of English, including a thorough understanding of grammar. Students will be required to complete both written and oral assessments, with a high expectation of English proficiency.
Completion of the Bachelor of Professional Communication will prepare you to pursue employment opportunities in fields such as:
- public relations consultant
- communications officer
- event manager
- media and marketing officer
- promotions and publicity officer
- management consultant
- promotional writer/editor
- professional communicator
- community relations
- media liaison
- media practitioner
|Fee Category||Commonwealth Supported Place|
|What is a Commonwealth Supported Place?||A Commonwealth Supported Place is subsidised by the Government so that you are only required to pay a Student Contribution amount rather than tuition fees.|
|Am I eligible for a Commonwealth Supported Place?||
You are eligible to be Commonwealth supported if you are:
|What is a Student contribution?||As a Commonwealth supported student, you will contribute towards the cost of your education by paying a Student Contribution. The Student Contribution is calculated for each term of enrolment based on the individual units you have enrolled in, not the course you are studying.|
|What is my Student Contribution?||
Your Student Contribution fee is charged per unit of study and is dependent on the Student Contribution Band for each unit. Student Contribution Bands are categorised by study disciplines and help provide an estimate of course fees.
The units within this course fall across a combination of Band 1, 2 and 3.
Student Contribution amounts for each band provide an estimate of the cost of your course. Your course may consist of units from more than one band so your fees could vary from the indicated amount as units are spread across a number of bands.
You can view fees specific to the course, and units, you are interested in studying by using our Cost Per Unit table.
|HECS-HELP and payment options||
HECS-HELP is the loan scheme provided the Australian Government to help eligible Commonwealth supported students pay their student contributions through a loan.
To be eligible for a HECS-HELP loan, in addition to being enrolled in a Commonwealth Supported Place, you must be:
Eligible students can use a HECS-HELP loan to pay for all or some of their Student Contribution amount. If you elect to use a HECS-HELP loan, this means that you will defer payment of your Student Contribution amount and repay your HECS-HELP loan when your income is above the compulsory repayment threshold (the 2018-2019 income year threshold is $51,957 or above).
If you are not eligible for a HECS-HELP loan, or you are required to pay your Student Contribution upfront, you will need to pay your fees no later than the census date for the term in which you are studying.
|Other Fees||You will also incur a Student Services and Amenities Fee.|
|Other study costs||You may have other study costs such as travel expenses related to residential schools or work placements if they are a requirement of your course. There are also textbooks, stationery and other sundry costs associated with studying.|
At CQUniversity, we believe University should be for everyone. No matter your situation, we know that everyone needs a helping hand from time to time and are proud to offer a wide range of scholarships and awards programs.
Our scholarships could help you pay for some or all of your course fees, or even contribute towards your living and study expenses.
|Queensland||BNE: 881151; DST: 851155; ROK: 851151; TVL: 801159; CNS: 821159|
|New South Wales||DST: 160391|
If you apply via a Tertiary Admissions Centre (TAC) listed under 'How to Apply', please use the relevant TAC code listed above to complete your application.
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The Tertiary Admissions Centre you apply via is dependent upon the state where you live.
|State||Tertiary Admissions Centre|
|Queensland||If you live in Queensland, apply via QTAC|
|New South Wales||If you live in New South Wales, apply via UAC|
|Victoria||If you live in Victoria, apply via VTAC|
|Western Australia||If you live in Western Australia, apply via ApplyWA|
|Other||If you live in a state not listed, apply via QTAC|
You may be eligible to apply directly to CQUniversity if you:
- have completed or are completing a prescribed* CQUniversity course.
- are applying for study with a CQUniversity Delivery Partner.
- are applying for a change of course or readmission.
*A prescribed course includes our Skills for Tertiary Entrance Preparatory Studies (STEPS) program, Tertiary Entrance Program (TEP), Start Uni Now (SUN) initiative, or a CQUniversity certificate, diploma, advanced diploma, associate degree, bachelor degree, graduate certificate, graduate diploma, master or research higher degree.Apply now