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Bachelor of Professional Communication - CG04

The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Upon graduation, your practical skills in writing for the media and corporate genres, communication design, and well-rounded understanding of effective communication both within an organisational environment and externally with stakeholders, will be valued by employers.

DOMESTICINTERNATIONAL
STUDY MODES

Online, On Campus

RANK CUT OFF

OP:17 SR:65 ATAR:59.9

RANK THRESHOLD

OP:17 SR:65 ATAR:59.9

UNITS/CREDITS

24/144

DURATION

3 years full-time, 6 years part-time

AVAILABILITY

Cairns, Perth, Rockhampton, Townsville, Online

PRE-REQUISITES

Queensland: English (4, HA)

RECOMMENDED STUDY

No recommended study required

CRICOS

075037M

The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. The Bachelor of Professional Communication provides a unique blend of public relations and communication practice to plan organisational communication in diverse organisations. The course offers an inclusive portfolio of communication practices, such as media writing, speech, contemporary photo-media and introductory digital publishing, as well as specialist professional units in organisational communication and public relations.  Graduate work-ready with practical training by undertaking a work placement or external client project as part of a capstone unit within this course. Another exciting feature of this course is the exit award that is built into the course. You may wish to be awarded the Diploma of Professional Communication as an exit award after successfully completing eight units, including six units from the core structure. You are able to tailor your studies by choosing to major in digital media production, human resource management, journalism, management, marketing or social enquiry. To study the Bachelor of Professional Communication you must have high-level English skills as the course involves an intensive writing element.

Core Units 13 Major Units 8
Electives 3 Minor Units None
MajorsUnitsDescription
Digital Media Production8

By completing the digital media production major, you will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice.

Human Resource Management8

By completing this major, you will apply knowledge of issues associated with human resource management with communication skills acquired throughout the course core to work effectively to support people and foster a positive culture within an organisational setting.

Journalism8

The journalism major, in addition to completion of core professional communication units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries, and will engage in debates about journalistic practice. You will learn to write news and narrative in a range of journalism genres, employing the associated requirements of research and analysis. You will apply legal and ethical frameworks associated with journalistic practice.

Management8

By completing the management major, you will be able to apply general principles of management, including finance, law, human resources, and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core units.

Marketing8

Marketing is an integrated communication discipline closely related to public relations. By completing this major, you will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Social Enquiry8

COURSE STRUCTURE
You are required to complete a total of 24 units, including six core communication units, six core public relations units, one industry placement (communication project) and eight units in one of the following majors:

  • Digital media production
  • Human resource management
  • Journalism
  • Management
  • Marketing
  • Social enquiry.

You will also need to complete three general electives.

MAJOR OPTIONS

Digital Media Production

If you complete the digital media production major, you will be able to apply technology management knowledge and demonstrate the advanced technical skill to support communication practice.

Human Resources Management

If you complete this major, you will be able to apply knowledge of issues associated with human resource management with communication skills acquired within the course core to work effectively to support people and foster a positive culture within an organisational setting.

Journalism

The journalism major, in addition to completion of core professional communication minor units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries and will engage in debates about journalistic practice. You will cover news and narrative writing for a range of journalism genres and the associated requirements for research, analysis and conduct within legal and ethical frameworks associated with journalistic practice.

Management

If you complete this major you will be able to demonstrate knowledge and skills in applying general principles of management including finance, law, human resources and information systems, in organisational settings. Your ability to manage effectively will be complemented by core communication skills acquired upon completion of the course's core plan.

Marketing

Marketing is an integrated communication discipline closely related to public relations. Students completing this major will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Social Enquiry

In the social enquiry major, you will examine everyday social life through the systemic study of social structures and interactions. You will adopt both sociological and Aboriginal and/or Torres Strait Islander perspectives. Sociology is the study of society with a focus on industrialised societies of the type that emerged out of the French and Industrial revolutions using variables such as race, class and gender. You will develop skills in applying investigative and interpretive tools for the analysis and evaluation of identity, crime and deviance, rural sociology and health.

UNIT INFORMATION

For information on the units, you could study as part of this course, visit the Handbook and select the "Course Structure" tab.

CREDIT TRANSFER INFORMATION
If you have already completed study relevant to the course you have enrolled in, you may be eligible for credit transfer.

Unit NameCodeDescription
Communication Project BCOMM13111Students in the journalism major have the option to undertake a (second) work placement/external client project in their project/capstone unit (120 hrs).
Communication Project ACOMM13110Students have the option to undertake a work placement/external client project in their project/capstone unit (120 hrs).
No Residential School

On-Campus Availability

Term 1 - 2019Cairns, Perth, Rockhampton, Townsville
Term 2 - 2019Cairns, Perth, Rockhampton, Townsville

Online Availability

Term 1 - 2019Available Online
Term 2 - 2019Available Online


Term dates for 2019
Term 1: 11 March to 7 June
Term 2: 15 July to 11 October
Term 3: 11 November to 14 February 2020

A rank threshold is the minimum competitive rank that applications will be considered for entry to this course. The rank cut-off score is the competitive entry score that was needed to gain entry to this course in Term 1 2019. There is an unadjusted score before any bonus is applied and an adjusted score if bonus points were applied. Entry to courses is competitive and the cut-off score will vary from year to year and is provided as a historical guide of past performance.

Rank Threshold OP 17| SR 65 | ATAR 59.9
Rank Cut-Off - unadjusted OP 17| SR 65 | ATAR 59.9
Rank Cut-Off - adjusted OP 17| SR 65 | ATAR 59.9
Domestic students
Prerequisites - English (4, HA)
International students

International students should visit www.international.cqu.edu.au for further information including English language requirements.

Security Requirements

No information available at this time.

Health Requirements

No information available at this time.

Assumed Knowledge

This Course requires an advanced knowledge of English, including a thorough understanding of grammar. Students will be required to complete both written and oral assessments, with a high expectation of English proficiency.

Completion of the Bachelor of Professional Communication will prepare you to pursue employment opportunities in fields such as:

  • public relations consultant
  • communications officer
  • event manager
  • media and marketing officer
  • promotions and publicity officer
  • management consultant
  • promotional writer/editor
  • speechwriter
  • professional communicator
  • community relations
  • media liaison
  • media practitioner
  • journalist
not applicable
Fee Category Commonwealth Supported Place
What is a Commonwealth Supported Place? A Commonwealth Supported Place is subsidised by the Government so that you are only required to pay a Student Contribution amount rather than tuition fees.
Am I eligible for a Commonwealth Supported Place?

You are eligible to be Commonwealth supported if you are:

  • an Australian citizen who will undertake in Australia at least one unit of study that contributes to the requirements of your course; or
  • a New Zealand citizen who will be resident in Australia for the duration of your unit of study; or
  • the holder of a permanent visa, including a permanent humanitarian visa, who will be resident in Australia for the duration of your unit of study.

If you are not eligible for a Commonwealth Supported Place you will be required to pay tuition fees. Find out more about tuition fees or fees for international students.

What is a Student contribution? As a Commonwealth supported student, you will contribute towards the cost of your education by paying a Student Contribution. The Student Contribution is calculated for each term of enrolment based on the individual units you have enrolled in, not the course you are studying.
What is my Student Contribution?

Your Student Contribution fee is charged per unit of study and is dependent on the Student Contribution Band for each unit. Student Contribution Bands are categorised by study disciplines and help provide an estimate of course fees.


The units within this course fall across a combination of Band 1, 2 and 3.


Student Contribution amounts for each band provide an estimate of the cost of your course. Your course may consist of units from more than one band so your fees could vary from the indicated amount as units are spread across a number of bands.


You can view fees specific to the course, and units, you are interested in studying by using our Cost Per Unit table.

HECS-HELP and payment options

HECS-HELP is the loan scheme provided the Australian Government to help eligible Commonwealth supported students pay their student contributions through a loan.


To be eligible for a HECS-HELP loan, in addition to being enrolled in a Commonwealth Supported Place, you must be:

  • an Australian citizen who will undertake, in Australia, at least one unit of your course of study, or
  • a New Zealand Special Category Visa holder who meets the long-term residency requirements and who will be resident in Australia for the duration of your unit(s) of study, or
  • a permanent humanitarian visa holder (visit www.homeaffairs.gov.au for the list of humanitarian visa subclasses) who will be resident in Australia for the duration of your unit(s) of study.

Eligible students can use a HECS-HELP loan to pay for all or some of their Student Contribution amount. If you elect to use a HECS-HELP loan, this means that you will defer payment of your Student Contribution amount and repay your HECS-HELP loan when your income is above the compulsory repayment threshold (the 2018-2019 income year threshold is $51,957 or above).


If you are not eligible for a HECS-HELP loan, or you are required to pay your Student Contribution upfront, you will need to pay your fees no later than the census date for the term in which you are studying.

Other Fees You will also incur a Student Services and Amenities Fee.
Other study costs You may have other study costs such as travel expenses related to residential schools or work placements if they are a requirement of your course. There are also textbooks, stationery and other sundry costs associated with studying.

At CQUniversity, we believe University should be for everyone. No matter your situation, we know that everyone needs a helping hand from time to time and are proud to offer a wide range of scholarships and awards programs.
Our scholarships could help you pay for some or all of your course fees, or even contribute towards your living and study expenses.

QueenslandBNE: 881151; DST: 851155; ROK: 851151; TVL: 801159; CNS: 821159
VictoriaDST: 1700117131 
New South WalesDST: 160391


If you apply via a Tertiary Admissions Centre (TAC) listed under 'How to Apply', please use the relevant TAC code listed above to complete your application.

QUALITY EDUCATION, WHEREVER YOU ARE
Between our reputation for learning, teaching and research, our renowned online education offering, and our status as Australia’s largest regional university, rest assured you will get a world-class education when you choose CQUniversity.

A UNI THAT KNOWS CREDIBILITY IS KEY

In just 25 years, CQUniversity has achieved some amazing feats and emerged as one of Australia’s truly great universities. We have been ranked among the best in the world for our teaching and learning, and are internationally recognised for our focus on Social Innovation. Our graduates are some of the most sought-after in Australia, due to our reputation for work integrated learning and industry-aligned courses, and experience some of the nation’s best graduate outcomes in terms of full-time employment and starting salary. CQUni is also regarded as the nation’s most inclusive and engaged university, with our award-winning academic and research staff making a real impact on the communities and industries we serve.

A UNI THAT LEADS IN ONLINE EDUCATION

A pioneer in online study, CQUniversity has more than two decades of experience providing high quality online learning experiences across the country and even internationally. We work hard to deliver the latest techniques in online study, and have even planned our physical sites to provide more services to our widespread online study cohort.

A UNI THAT KNOWS CONVENIENCE COUNTS

CQUniversity is truly focused on our students’ needs, and that means responding to what, how and where they want to study. It is why we are now Australia’s largest regional university, with more than 20 metropolitan and regional locations across five states, delivering TAFE and university qualifications in on-campus, online and supported online modes to more than 30 000 students.

A UNI THAT KNOWS YOUR EXPERIENCE MATTERS

CQUniversity’s strong focus on student experience ensures that you are prepared and supported on your student journey. Support services include on-campus or online orientation to assist your transition into university life, course and career advice, financial support options, study support, ongoing assistance through the Student Mentor program, counselling services, support for students with disability or medical conditions, Indigenous student support and more.

The Tertiary Admissions Centre you apply via is dependent upon the state where you live.

State Tertiary Admissions Centre
Queensland If you live in Queensland, apply via QTAC
New South Wales If you live in New South Wales, apply via UAC
Victoria If you live in Victoria, apply via VTAC
Western Australia If you live in Western Australia, apply via ApplyWA
Other If you live in a state not listed, apply via QTAC

You may be eligible to apply directly to CQUniversity if you:

  • have completed or are completing a prescribed* CQUniversity course.
  • are applying for study with a CQUniversity Delivery Partner.
  • are applying for a change of course or readmission.

*A prescribed course includes our Skills for Tertiary Entrance Preparatory Studies (STEPS) program, Tertiary Entrance Program (TEP), Start Uni Now (SUN) initiative, or a CQUniversity certificate, diploma, advanced diploma, associate degree, bachelor degree, graduate certificate, graduate diploma, master or research higher degree.

Apply now