PDC73074 - Segmentation, Targeting and Positioning in Strategic Marketing

Duration 13 hours online self-paced learning. Students can access the micro-credential for one year from enrolment.
Study modeOnline
Course codePDC73074
Fee
$117 (Full)

Overview

This online micro-credential will examine one of the most popular marketing models used in modern business practices. The use of the segmentation, targeting and positioning (STP) model represents a shift away from the traditional marketing model that focused on product differentiation to a deeper awareness of the consumptive behaviour of consumers. Market segmentation involves identifying the various potential target audiences for a company's product or brand. There are many ways to segment a market including segmentation according to age, gender, purchasing habits or hobbies. Market targeting involves directing and crafting a company's product or brand to a particular audience. Product positioning involves the distribution and promotion of the product to the chosen segment.

This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.

Our micro-credentials are aligned to the United Nations Sustainable Development Goals.

What is a Digital Badge?

Career Opportunities

Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the micro-credential, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.

Structure & Availability

Micro-credential

Duration:

13 hours online self-paced learning.

Students can access the micro-credential for one year from enrolment.


  1. Identify the most popular marketing models used in modern business practices
  2. Discuss how market segmentation involves identifying the various potential target audiences for a company's product or brand
  3. Outline how product positioning involves the distribution and promotion of the product to the chosen segment.

Assessment

Online Quiz

Award

Digital Badge via Credly

Students can also download a Certificate of Completion, share to social media or add to a professional portfolio. 

Requirements

There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.

Our micro-credentials are available for anyone to access. You do not have to be a CQUniversity student. 

How to apply

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