Md Faiz Shah

Resident's Food Risk Recognition and Intention for Healthy-Eating in Australia: An Empirical Analysis Towards Healthy-Eating Practice Promotion

The prevalence of overweight and obesity in Australia has been increasing significantly over recent years. Recent data indicates that dietary factors may be more prevalent in residents' food behaviour in Australia. Therefore, access to healthy eating might be one of the primary reasons that make a large number of Australians overweight or obese. Residents' food risk awareness and intention for healthy-eating would assist to develop a healthy food behaviour model to implement. The present study intends to undertake the following research questions linking to long and sustainable career goals: (1) What are Australians' attitude towards healthy-eating? (2) How Australians recognise food risk? (3) How can Australians promote healthy eating practice in family and community level? The study will primarily be based on an extensive literature review and empirical investigation on residents' food risk recognition and intention for healthy eating. Food-related research advocates the use of social cognition theories in designing healthy eating interventions. However, very few studies have done so far. Thus, the study intends to investigate the healthy-eating attitude of Australians primarily based on the Theory of Planned Behaviour (TPB) as the central research philosophy and methodology. This study would include both qualitative and quantitative research methods, and data analysis would include the use of various software.

This study intends to investigate the healthy-eating attitude of Australians and food risk, which causes different health hazards including overweight and obesity. The study will start with an intensive literature review. Primary data on healthy-eating of Australians will be collected by a questionnaire and the Theory of Planned Behavior (TPB) will be applied to analyse the outcome. A model will be developed to promote Australia's healthy-eating practice. A gatekeeper-based resident or community-based organisation would be sought which can monitor residents' commitment towards healthy-eating. The existing literature focused on healthy-eating barriers, health hazards and the role of family as a gatekeeper to promote healthy-eating. However, this research is new to apply the TPB model and to direct a local organisation entity which could extend the role of gatekeeper to monitor and control residents' healthy-eating practices. The research will enrich the existing research field of marketing, business, policy and systems, which are interrelated to reduce residents' risks of healthy-eating. The research outcome and recommendation would create a new discussion platform to establish healthy-eating communities in needful cities of the world.