New Year brings new look for CQUniversity

12 January 2025
Decorative news image featuring CQU refreshed brand. Artwork reads
CQUniversity has unveiled a refreshed brand identity

By Jocelyn Sticklen

CQUniversity has launched a new logo and visual identity, bringing a fresh feel to 2025.

From Monday, 13 January 2025, the eye-catching new brand is appearing across the CQU website, advertising, and promotional merchandise. 

Updates include a new logo, colour palette, text styles, imagery, and design elements, making the brand more adaptable, relatable and visually distinct. 

Notably, CQUniversity continues to be the only Australian university using green in its primary brand colours.

CQUniversity Vice-Chancellor and President, Professor Nick Klomp welcomed the new visual identity, and explained that the new appeal is also more accessible. 

“With the old visual identity being in place for 16 years, CQUniversity’s refreshed brand marks a significant milestone and re-positions the University to stand out in an increasingly competitive market. 

“Considerable market research and key stakeholder consultation was undertaken to understand and inform how we could strengthen our brand strategy and positioning, in tandem with developing the fresh look and feel.  

“As well as modernising the visual identity of the University, the new design enhances digital content accessibility, aligning with CQUniversity’s values and commitment to being an engaged and inclusive institution.

“It was very important that our brand is accessible to different audiences, especially when it comes to its digital representation.

“Many of the platforms we use today, either weren’t available, or were only just being adopted when our last visual identity was implemented. Therefore, it was critical to deliver a visual identity that could be seamlessly applied to these platforms, while also meeting best practice when it comes to digital accessibility,” Professor Klomp said. 

Decorative brand image featuring brand slogan
Be. With CQU. CQU's new visual identity a new logo, colour palette, text styles, imagery, design elements and strategic positioning, making the brand more adaptable, relatable and visually distinct

Professor Klomp said that the new brand identity would be rolled out in a staged approach to ensure the project is managed in a sustainable way.

“Sustainability is important to the University, and we aspire to apply sustainable practice to everything we do. That is why this project was delivered within existing operational budgets and why we will be implementing the new brand based on a plan that minimises waste and unnecessary expenditure. 

“The brand will be applied to digital assets first before being applied to physical assets such as building signage, in line with existing replacement and maintenance schedules.”

CQUniversity’s Global Brand and Marketing Directorate led the development of the brand refresh project and collaborated with Brisbane-based brand and creative agency Brother & Co. on the design, brand strategy and connected advertising creative. 

To learn more about CQUniversity's brand refresh please visit the Brand Refresh page on the CQU website

CQUniversity Australia – Brand Refresh