New Year brings new look for CQUniversity
CQUniversity has launched a new logo and visual identity, bringing a fresh feel to 2025.
From Monday, 13 January 2025, the eye-catching new brand is appearing across the CQU website, advertising, and promotional merchandise.
Updates include a new logo, colour palette, text styles, imagery, and design elements, making the brand more adaptable, relatable and visually distinct.
Notably, CQUniversity continues to be the only Australian university using green in its primary brand colours.
CQUniversity Vice-Chancellor and President, Professor Nick Klomp welcomed the new visual identity, and explained that the new appeal is also more accessible.
“With the old visual identity being in place for 16 years, CQUniversity’s refreshed brand marks a significant milestone and re-positions the University to stand out in an increasingly competitive market.
“Considerable market research and key stakeholder consultation was undertaken to understand and inform how we could strengthen our brand strategy and positioning, in tandem with developing the fresh look and feel.
“As well as modernising the visual identity of the University, the new design enhances digital content accessibility, aligning with CQUniversity’s values and commitment to being an engaged and inclusive institution.
“It was very important that our brand is accessible to different audiences, especially when it comes to its digital representation.
“Many of the platforms we use today, either weren’t available, or were only just being adopted when our last visual identity was implemented. Therefore, it was critical to deliver a visual identity that could be seamlessly applied to these platforms, while also meeting best practice when it comes to digital accessibility,” Professor Klomp said.
Professor Klomp said that the new brand identity would be rolled out in a staged approach to ensure the project is managed in a sustainable way.
“Sustainability is important to the University, and we aspire to apply sustainable practice to everything we do. That is why this project was delivered within existing operational budgets and why we will be implementing the new brand based on a plan that minimises waste and unnecessary expenditure.
“The brand will be applied to digital assets first before being applied to physical assets such as building signage, in line with existing replacement and maintenance schedules.”
CQUniversity’s Global Brand and Marketing Directorate led the development of the brand refresh project and collaborated with Brisbane-based brand and creative agency Brother & Co. on the design, brand strategy and connected advertising creative.
To learn more about CQUniversity's brand refresh please visit the Brand Refresh page on the CQU website.
Transcript
At CQUniversity we’re all about making the future brighter…
Our refreshed brand is focused on the future too.
We’ve made it more accessible, flexible and appealing.
Though the look of our brand is changing, our personality is still positive, inspiring, confident and down to earth.
Originally inspired by the lines and colours of our regional landscapes, our logo shield has evolved to represent possibility, for our students and the paths they take through CQU and into the future.
The CQUniversity name now sits separately in clean and welcoming typography, with multiple options available for improved accessibility and flexibility.
Our refreshed green brand colours help CQU to stand out, improving recognition, while balancing heritage and modern style.
And, our new typefaces add warmth and impact, ensuring maximum readability and accessibility.
Imagery is bold and impactful with a slightly cinematic feel, vibrant colours and framing that invites you to lean in.
We care about real outcomes for our students, which is why our imagery always features candid experiences in authentic settings.
Our shield is more than just a logo. It’s a flexible, modular tool that can be used to highlight, frame and create dynamic layouts.
The shield shapes are an important part of CQU’s refreshed brand options, providing improved design flexibility and consistency.
Plus, our call outs and key messages are codified and simplified in the new brand identity system.
No two paths through life are alike. So, by adjusting our brand tagline to offer inclusivity and individual appeal, we’re showing more reasons to Be. With CQU.
And, we’re sharing the stories of our students as they look to the future and the success that means more to them.
