Strategic Marketing for Business - PDC73069
Want to learn how to develop an informed and planned response to market competition and learn how to differentiate yourself from market competition? If so, Strategic Marketing for Business is what you need! This online micro-credential will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing. As a micro-credential, this course gives you a certificate of completion and a digital badge to display in your profile or share on social media.
This online micro-credential will delve into the nature and purpose of strategic marketing. Strategic marketing represents an informed and planned response to market competition. Companies use strategic marketing procedures to differentiate themselves from other companies. This micro-credential will explore the several key issues in strategic marketing including the role of market competition; the functions of strategic marketing and outline the key drivers of strategic marketing.
This online micro-credential provides a non-creditable micro-credential and digital badge which can be shared to your social networks and displayed in your professional portfolio.
Standard Micro-credential StructureDuration:
- Identify the role of strategic marketing in positioning a business as a leading competitor in the market
- Outline the key drivers of a successful strategic marketing approach
- Describe the elements of market research which are applied to identify suitable marketing strategies for implementation in business.
There are no specific entry requirements to enrol in this micro-credential, however, it is relevant to anyone who would like to complete studies in this field, in a flexible and self-paced environment.
Undertaking this micro-credential enables students to meet their Continuing Professional Development obligations and industry update requirements in their profession. Upon successful completion of the course, students will be awarded Continuing Professional Development (CPD) hours, a non-creditable micro-credential (Digital Badge) and a Certificate of Completion.