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CG04 - Bachelor of Professional Communication


At a glance

The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Upon graduation, your practical skills in writing for the media and corporate genres, communication design, and well-rounded understanding of effective communication both within an organisational environment and externally with stakeholders, will be valued by employers.

Student stories: get to know Rebecca and Tony who are both studying the Bachelor of Professional Communication.

Study modes On-Campus, Online
Rank OP: 17 SR: 62 ATAR: 53.35
Units/credits 24/144
Pre-requisites QTAC: English (4, HA); see entry requirements tab for UAC and VTAC pre-requisites.

Digital Media, Human Resource Management, Journalism, Management, Marketing, Social Enquiry

Availability Cairns; Perth; Rockhampton North; Townsville; Online Study
Duration 3 years full-time, 6 years part-time
Intake dates March, July
QTAC Code CNS: 821159, TSV: 801159, ROK: 851151, Online: 851155
VTAC Code Online: 1700117131
UAC Code Online: 160391
CRICOS 075037M

* OP/SR/ATAR details provided on this page are from main round offers for Term 1 2018. They represent the minimum competitive rank that applications were considered for entry to a course. Entry to a course is competitive and a cut off score lower than the minimum competitive rank may have been needed to gain entry to a particular course. Entry ranks vary from year to year so are provided as a historical guide of past performance.


The nature of this course requires you to have high-level English skills and is writing intensive.

Courses at Cairns, Perth and Townsville campuses are delivered by a combination of on-campus study, workshops, residential schools and online study.

Career opportunities

Completion of the Bachelor of Professional Communication will prepare you to pursue employment opportunities in fields such as:

  • public relations consultant
  • communications officer
  • event manager
  • media and marketing officer
  • promotions and publicity officer
  • management consultant
  • promotional writer/editor
  • speechwriter
  • professional communicator
  • community relations
  • media liaison
  • media practitioner
  • journalist



The Bachelor of Professional Communication is practically-oriented and focuses on workplace relevance for future communication professionals. Organisations depend on communication professionals to devise and implement strategies to create and maintain positive relationships with stakeholders. The Bachelor of Professional Communication provides a unique blend of public relations and communication practice to plan organisational communication in diverse organisations.

The course offers an inclusive portfolio of communication practices, such as media writing, speech, contemporary photomedia and introductory digital publishing, as well as specialist professional units in organisational communication and public relations.

Graduate work-ready with practical training by undertaking a work placement or external client project as part of a capstone unit within this course. Another exciting feature of this course is the exit award that is built into the course. You may wish to be awarded the Diploma of Professional Communication as an exit award after successfully completing eight units, including six units from the core structure.

You are able to tailor your studies by choosing to major in digital media production, human resource management, journalism, management, marketing or  social enquiry.

To study the Bachelor of Professional Communication you must have high-level English skills as the course involves an intensive writing element.

You can choose to study this course full-time or part-time and either online or on-campus, allowing you to balance study with your work and family commitments.

Why Study at CQUniversity

Our Humanities and Professional Communication courses aim to provide you with a multidisciplinary education that will give you the opportunity to gain knowledge in a range of disciplines.

Wide choice of study areas
Choose from arts, including a number of dual degree options, sociology and professional communication. Our range of arts courses will provide you with the opportunity to experience a variety of perspectives, methodologies and learning styles. You will explore disciplines that study the way humans recognise, record and debate human practices, meanings and values. Historically, sociology is among the original social sciences and is specifically concerned with how and why Western societies are organised the way they are. A combination of sociology, psychology, and social work will provide pathways to careers in the human services sector. Professional communication aims to develop communication skills and knowledge within a corporate communication or media and journalism context. As a student, you can choose to focus on business communication or media practice. You will learn to communicate effectively, analyse communication requirements, develop, implement, and evaluate public relations campaigns and media strategies, and create innovative and professional media product.

Lifelong learning
You will have the opportunity to gain crucial lifelong learning and transferable generic skills, such as critical thinking and problem solving. You will be able to apply these skills to a range of employment opportunities and life situations.

The flexible structure of CQUniversity's humanities and professional communication courses encourages you to tailor your course by combining a selection of majors and minors.


Digital Media Production
If you complete the digital media production major, you will be able to apply technology management knowledge and demonstrate advanced technological skill to support communication practice.

Human Resources Management
If you complete this major, you will be able to apply knowledge of issues associated with human resource management with communication skills acquired within the course core to work effectively to support people and foster a positive culture within an  organisational setting.

The journalism major, in addition to completion of core professional communication minor units, will prepare you for a career in journalism and/or media relations. You will be introduced to journalism within the broader contextual framework of media industries and  will engage in debates about journalistic practice. You will cover news and narrative writing for a range of journalism genres and the associated requirements for research, analysis and conduct within legal and ethical frameworks associated with journalistic practice.

If you complete this major you will be able to demonstrate knowledge and skills in applying general principles of management including finance, law, human resources and information systems, in organisational settings. Your ability to manage effectively will be complemented  by core communication skills acquired upon completion of the course's core plan.

Marketing is an integrated communication discipline closely related to public relations. Students completing this major will demonstrate the ability to implement marketing strategy in a way that complements public relations practice and vice-versa.

Social Enquiry
In social enquiry, you will examine everyday social life through the systemic study of social structures and interactions. You will adopt both sociological and Aboriginal and/or Torres Strait Islander perspectives. Sociology is the study of society with a focus on industrialised societies of the type that emerged out of the French and Industrial revolutions using variables such as race, class and gender. You will develop skills in applying investigative and interpretive tools for the analysis and evaluation of identity, crime and deviance, rural sociology and health.

Structure and assessment

Program Structure

You are required to complete a total of 24 units, including six core communication units, six core public relations units, one industry placement (communication project) and eight units in one of the following majors:

  • Digital media production
  • Human resource management
  • Journalism
  • Management
  • Marketing
  • Social enquiry.

You will also need to complete three general electives.

Course information

For example units you could study as part of the Bachelor of Professional Communication course please click here.

As CQUniversity is committed to providing quality, up-to-date and relevant education, please note courses are refreshed regularly and may not be an exact indication of unit availability for your study. Please call 13 27 86 if you have specific questions regarding unit information regarding your specific application.

Work integrated Learning

Students have the option to undertake a work placement or external client project in their project/capstone unit (120 hours).

Credit transfer information

If you have already completed study relevant to the course you have enrolled in, you may be eligible for credit transfer.

Entry requirements

OP: 17 , SR: 62 , ATAR: 53.35

OP = Overall Position (QLD school leavers), SR = Selection Rank (mature age students), ATAR = Australian Tertiary Admission Rank


English (4, HA)


English (Standard, Band 4)


Units 3 and 4: a study score of at least 35 in any English.

Course Requirements

To successfully complete your studies, you may be required to demonstrate that you can meet course requirements associated with your course. For more information on these course requirements please view the ‘Course Requirements’ section found under the ‘What do I need to start?’ page under the ‘Getting Started’ tab of the Student Handbook . Additional information on student placements and work integrated learning can also be found in the Student Handbook, on the ‘Course Features’ page under ‘Getting Started’.

Student Profile

Information on the Student Profile for this course by campus as well as the OP/ATAR profile for recent school leavers is available at our future students page.

English Requirements

International Students

If you have English as your second language (international or domestic students born outside of Australia, Canada, NZ, UK, Ireland, South Africa or USA), you need to meet different English language proficiency requirements depending on the level of study and/or course you wish to undertake. Click here for more details.

Domestic Students

If you are not born in Australia,Canada,New Zealand,United Kingdom,Ireland, or United States of America you are required to meet the English Language Proficiency requirements set by the University. Information on English Language Proficiency requirements is available here.

Fees and scholarships


Degree-level students should check their Offer Letter to confirm the type of place they have been offered as this determines which fees apply to their enrolment. Students offered

  • Commonwealth supported places are liable to pay Student Contributions;
  • domestic full-fee places are liable to pay Tuition Fees;
  • international full-fee places are liable to pay International Tuition Fees.

In addition to these fees, degree-level students pay a Student Services and Amenities Fee. NOTE: Some students who are exempt from paying Student Contributions and Tuition Fees, e.g. Research Higher Degree candidates, will be required to pay a Student Services and Amenities Fee.

Fees are calculated upon enrolment, and recalculated after any enrolment change made prior to census date. Fees are also recalculated after administrative changes or updates are made to a student record, e.g. changes to citizenship status or Fee Liability Category.

Once calculated, fees can be viewed by logging into MyCentre, which also allows students to view and print Fee Notices on demand. The due date for payment is detailed on the Fee Notice.

PLEASE NOTE that paper Fee Notices are not issued by CQUniversity – students must access their Fee Notices in MyCentre.

For current degree-level fee schedules and information about HELP schemes, please select from the following:


Please see our Scholarships site for scholarships that you may be interested in.

How to Apply


You've made an excellent choice. Now that you've decided to train or study at CQUniversity, the next step is to apply, and we're here to assist you every step of the way.

You can lodge your application to study at CQUniversity via one of the following Tertiary Admission Centres:

  • Queensland Tertiary Admission Centre (QTAC)
  • South Australia Tertiary Admission Centre (SATAC)
  • Universities Admission Centre (UAC)
  • Victorian Tertiary Admissions Centre (VTAC)
  • Western Australia (Apply WA).

Use the table below to find your relevant Tertiary Admission Centre depending on where you live, and where/how you wish to study:

Should you require assistance please contact our Student Advice team.

Undergraduate Apply through QTAC Apply through UAC Apply through SATAC Apply through VTAC Apply through Apply WA Apply through your state tertiary admissions centre, if the program is not listed, apply through QTAC

For more information on applying for Bachelor of Professional Communication, please click here.

For further information

If you have any questions about the course, please call us on 13 27 86.

You can also register your interest to stay up-to-date with course developments, application timelines and events happening in your area.

Register your interest

Key dates

30 APR
Online Chat Session
23 MAY
Online Chat Session