Study Program(s): Doctor of Philosophy
Study Mode: Online
Study Level: Research Higher Degree
Study Campus: Online Study
Graduation Year: 2003
Having grown up in regional Queensland, CQUniversity in Rockhampton was a natural choice. CQUniversity was welcoming and inclusive, and the academic and administrative staff were accessible, relatable, helpful and friendly. The wide range of degrees provided an assortment of opportunity. I completed my Bachelor, Honours and PhD at CQUniversity – all in marketing. They were instrumental in my career as I am now an Associate Professor of Marketing at USC. I use my marketing knowledge and skills for social good in national projects focused on equality, social justice and betterment. One of my personal highlights was being the first Indigenous PhD graduate from CQUniversity!
Thesis title: Relationship marketing in Australian higher education: The impact of relationship perceptions on the retention intentions of first year students in regional, new universities