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PDC52653 - Public Relations - Structuring a PR Campaign

Overview

At a glance

A Public Relations (PR) campaign is a carefully planned project based on key elements. This online Short Course provides an overview of the goals, objectives, strategies, and tactics of any Public Relations campaign.

The fee for this short course will be $25.00.

Study Mode Online
Intake Dates Year Round

Hours of study

1 hour

Career Opportunities

This course is suitable for anyone wishing to gain knowledge on how to structure a Public Relations Campaign.

Professional Recognition

Upon successful completion of the course students will be awarded 1 Continuing Professional Development (CPD) hour and a CQUniversity Certificate of Completion.

Details

Course Summary

A Public Relations (PR) campaign is a carefully planned project based on key elements. This online Short Course provides an overview of the goals, objectives, strategies, and tactics of any Public Relations campaign.

Course Learning Outcomes:

1. Identify the key elements of the PR campaign
2. Recognise the importance of preparation and planning
3. Outline the basic construction of a PR campaign.

Entry Requirements

There are no specific entry requirements to enrol in this short course.

Program Structure

Self-paced online study with a Multiple Choice Quiz (MCQ).

How to Apply

Enrolment

For direct access to the course, visit cpd.cqu.edu.au