Breadcrumb Links:

Request a Brochure

Find a Degree

Events

Scholarships

Bachelor of Professional Communication

CQUniversity's Bachelor of Professional Communication is a practice-oriented program that requires you to engage in real-world scenarios working with real-world clients. As such, our program can be challenging, but it is often fun along the way as well, and gives you real, tangible work experience.

Some of the benefits of studying at CQUniversity include smaller class sizes than most other universities, and a flexible program. On-campus classes are small enough to make learning personal, and off-campus classes are held in a virtual environment that brings students and teaching staff together to solve real problems. This program also allows you to choose to study on-campus or by distance education.
 
Another benefit of studying at CQUniversity is that we offer three study terms, and many courses within this program are offered year-round, which means you can complete your degree more quickly than at many other universities.

Bachelor of Professional Communication

Duration 3 years full-time, 6 years part-time
Intake Dates February, July
Mode of Study On-campus, Distance Education
Domestic Availability  Melbourne,  Rockhampton,  Distance Education 
International Availability‡  Melbourne,  Rockhampton, 
Work Integrated Learning Work Placement
Prerequisites English (4, HA)
Rank*  OP: 19    SR: 61    ATAR: 53.70
QTAC Code ROK: 851151 Distance Education: 851155
VTAC Code MEL: 17131
CRICOS 075037M - QLD, 077503G - Vic

MEL - Melbourne, ROK - Rockhampton

* OP/SR/ATAR details provided on this page should be used as a guide only, please check with the respective Admission Centre for the latest information www.qtac.edu.au, www.vtac.edu.au, www.uac.edu.au

‡ International students residing in Australia on a student visa must study full-time on-campus.

What am I studying?

Business underpins every sector of our economy and is fundamental to all industries. We rely on business for our jobs and prosperity.  In today’s competitive employment market, tertiary education skills in business are in high demand.

There are no limitations to where a business degree can take you. Graduates choose from a broad spectrum of occupations including administration officer/manager, economics advisor, quality manager, accountant, human resources manager, marketing manager, logistics manager, hospitality manger, property professional, purchasing and materials manager – just to name a few. A business career offers diverse employment opportunities and the ability to advance from an entry-level position to supervisor, manager, consultant or senior executive within business, government or non-profit organisations in the industry of your choice.

Business graduates gain superior communication skills and have in-depth knowledge of their area of interest. They have transferable skills that allow them to work successfully in a number of professions within a variety of organisations.

A business degree can take you all over the world, both throughout your study and when seeking employment. Tertiary-qualified business graduates may be able to gain professional accreditation in a number of fields that allow them to work abroad. CQUniversity also provides you with the opportunity to study part of your degree abroad or participate in an overseas experience while studying your degree. This gives you valuable international experience which is highly sought after by employers.

If you want to learn how business works, to think, strategise and manage – a business degree may help get you there.

Why Study Communication at CQUniversity

CQUniversity’s Professional Communication program is practically-oriented and focuses on workplace relevance for future public relations and journalism practitioners. Our program provides a unique blend of public relations and journalism theory and practice, and requires you to complete core communication practice skills such as writing, speech, photography, and introductory graphic design, as well as specialist professional courses in each area.

This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within a corporate communication or public affairs context.  Public relations is fundamental to modern management practice.  It is as relative to community, non-profit, and government sectors, as it is to the corporate and private sector.  Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management.  This three-year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context.  Our professional communication program also incorporates journalism courses and many of our graduates also find employment as journalists or media professionals.
 
Within this program you will study core public relations and communication subjects, and choose one area of specialisation in digital media production, marketing, human resources management or management, and are permitted to choose some elective courses from any program offered by the university. As a professional communication student you will be required to undertake assessed work experience during your degree. Selected internships are available on a competitive basis with media, government, and private organisations for high achieving students under the guidance of industry mentors.

Career Opportunities

CQUniversity professional communication graduates are in demand by employers who have commented on their practical skills, well-rounded understanding of communication professions, and maturity. You can choose to study this program by distance education allowing you to balance study with your work and family commitments.

On completing a Bachelor of Professional Communication you can choose to pursue a career in a number of different areas including: public relations, public affairs, corporate communications, change management, marketing, community relations, human resources, media liaison, event management, promotion and publicity, journalism and business analysis.

Program Structure

You are required to complete a total of 24 courses (subjects), including six core public relations courses, six core communication courses, one industry placement (communication project) and six courses in one specialisation. Specialisations are available in:

  • Digital Media Production
  • Human Resource Management
  • Journalism
  • Management
  • Marketing

You will also need to complete five general electives.

Course Information

For example courses you could study as part of the Bachelor of Professional Communication program please click here.

As CQUniversity is committed to providing quality, up-to-date and relevant education, please note courses are refreshed regularly and may not be an exact indication of course availability for your study. Please call 13CQUni 13 27 86 if you have specific questions regarding course information regarding your specific application.