Bachelor of Business (Specialisation)/Bachelor of Professional Communication

CQUniversity' s Bachelor of Business (Specialisation)/Bachelor of Professional Communication will alow you to blend creativity and hands-on skills with professional business knowledge. Our program will also offer you plenty of practical experience, engaging you with real-world tasks and working with real-world clients.

This program brings together elements of strong individual study areas at CQUniversity - business, communication and multimedia -  to create a practical and creative, yet ultimately professionally orientated degree.

Other benefits of studying this program at CQUniversity include smaller class sizes than many other universities so you won' t get lost in the crowd, and flexible learning where you have the ability to study on-campus or by distance education. We also offer three study terms, and many courses within this program are offered year-round, which means you can accelerate the completion of your degree.

What am I studying?

Business underpins every sector of our economy and is fundamental to all industries. We rely on business for our jobs and prosperity.  In today’ s competitive employment market, tertiary education skills in business are in high demand. 

There are no limitations to where a business degree can take you.  Graduates choose from a broad spectrum of occupations including administration  officer/manager, economics advisor, quality manager, accountant, human resources manager, marketing manager, logistics manager, hospitality manger, property professional, purchasing and materials manager – just to name a few. A business career offers diverse employment opportunities and the ability to advance from an entry-level position to supervisor, manager, consultant or senior executive within business, government or non-profit organisations in the industry of your choice.

Business graduates gain superior communication skills and have in-depth knowledge of their area of interest. They have transferable skills that allow them to work successfully in a number of professions within a variety of organisations. 

A business degree can take you all over the world, both throughout your study and when seeking employment. Tertiary-qualified business graduates may be able to gain professional accreditation in a number of fields that allow them to work abroad. CQUniversity also provides you with the opportunity to study part of your degree abroad or participate in an overseas experience while studying your degree. This gives you valuable international experience which is highly sought after by employers.

If you want to learn how business works, to think, strategise and manage – a business degree may help get you there.

Why Study Business at CQUniversity

The Bachelor of Business (Specialisation) is one of CQUniveristy’ s most popular and long-standing programs.  Graduates for this program are in high demand and have a high employment rate.  The success of CQUniversity’ s Bachelor of Business (Specialisation) lies with the consistent review and industry consultation which allows students to graduate with skills and knowledge sought after by employers.   After covering the foundation business subjects, you choose a specialisation from marketing, management, human resources management or information systems.. 

CQUniversity’ s professional communication program is practically-oriented and focuses on workplace relevance for future public relations and journalism practitioners. Our program provides a unique blend of public relations and journalism theory and practice, and requires you to complete core communication practice skills such as writing, speech, photography, and introductory graphic design, as well as specialist professional courses in each area.

The dual degree approach allows you to further tailor your degree to suit your individual needs and study goals.  For example, you may wish to study the Bachelor of Business (Marketing) and Bachelor of Professional Communication to increase your job prospects in the public relations field.  Studying this program increases your knowledge and skill-set, and makes you more versatile and attractive to employers.

Career Opportunities

Graduates with a dual degree have access to other career possibilities outside their primary discipline and are highly attractive to potential employers. Career options for graduates of the Bachelor of Business (Specialisation)/Bachelor of Professional Communication are as a public relations officer, human resource officer, business manager, government administrator, media and marketing officer, promotions and publicity officer, advertiser, journalist, management consultant, marketing manager or information systems specialist.

Work Intergrated Learning

You may be required to undertake work placements, however these are dependent on individual courses selected.

Program Structure

The Bachelor of Business (Specialisation)/Bachelor of Professional Communication requires the successful completion of 32 courses/192 units of credit. 

In order to graduate from this program you will be expected to complete

• 13 courses from Professional Communication (the communication project, the six course core plan in Public Relations and the six course core plan in Communication Practice);
• 8 core business courses;  
• 1 business major (8 courses); and
• 3 elective courses from the courses offered in the Bachelor of Business degree, providing prerequisites are satisfied.

Available business majors include:

• Marketing
• Human Resource Management
• Management
• Information Systems
• Supply Chain Management
• Tourism
• Property
• Sustainability
• Accounting

Note: Not all business majors are available internally at the Rockhampton campus.  Please click here for information on campus availability.

Course Information

For example courses you could study as part of the Bachelor of Business (Specialisation)/Bachelor of Professional Communication program please click here.

As CQUniversity is committed to providing quality, up-to-date and relevant education, please note courses are refreshed regularly and may not be an exact indication of course availability for your study. Please call 13CQUni 13 27 86 if you have specific questions regarding course information regarding your specific application.