Doctor Parves Sultan School of Business and Law

• The University Award (for excellence in MBA (Marketing) academic records), University of Rajshahi
• The University Gold Medal (for excellence in BBS (Hons.) (Marketing) academic records), University of Rajshahi
• The International Postgraduate Research Award, The Australian Government through the Central Queensland University
• The Japanese Development Scholarship, The Japanese Government through the Japan International Cooperation Agency (JICA)
• The Highly Commended Award for the paper entitled "Reproductive healthcare services in Bangladesh: A case study of beliefs and attitudes of rural women", Australia and New Zealand Regional Science Association International (ANZRSAI), University of Wollongong, Australia
• The Centre for Professional Health Education Scholarship
• The Emerald Literati Network Award for Excellence 2013 for the article entitled 'Service quality in a higher education context: an integrated model', published in the Asia Pacific Journal of Marketing and Logistics.    

ABC News Australia (26 August 2012, 7 PM), expert comment on the booming of Online Shopping in Blackwater (the Australian Mining Town) at the Central Queensland Region.

CQUniNEWS (22 February 2013), Trust never sleeps as customers look for clues in the university market.

CQUniNEWS (16 May 2013), Marketing academic awarded by international journal publisher.

Dr Parves has 13 years of experience in academic course and program development within Marketing discipline including teaching and course coordination for flexible, distance/online and face-to-face students. He has published 40 research articles in international journals, reviewed conference proceedings and as book chapter(s). About 85% of these published papers are in FoR code 1505 (Marketing). Some of these published papers can be found on Google Scholar. He has a current h-index score of 5.0. One of his papers received EMERALD's Award for Excellence 2013. Dr Parves received a number of research grants; valued at A$91,000.00, and both from internal and external sources. He led projects with successful outcomes and managed various stakeholders.

He is supervising three research higher degree students. His research interests include: (a) Marketing—service quality, customer/student satisfaction index models, marketing approach to higher education, consumer behaviour, services marketing, social and sustainable marketing, tourism marketing, branding, marketing promotions/communications, internationalization of firms and international trade, Islamic marketing and finances; (b) Health—public health beliefs–perceptions–attitudes–human/patient behaviour, rural health, health care centers’ quality and herbal or complementary and alternative medicines; (c) Development—food and food safety, sustainable consumption, development and business practice, migration and human development, women development, micro-credit, and economic/social development indicators. Dr Parves is skilled in both qualitative and quantitative research methods.

Dr Parves received a number of international competitive scholarships that include but not limited to International Postgraduate Research Scholarship, Japanese Development Scholarship and Centre for Professional Health Education Scholarship. He is an ad-hoc reviewer to a number of reputed international journals and conference proceedings such as Journal of Business Review, Journal of International Marketing, Journal of Asian Education and Development Studies, ANZMAC and ANZAM.

June 2012 - Current: Senior Lecturer in Marketing, Faculty of Business & Law, Central Queensland University, Australia.

Jan. 2011 - June 2012: Assistant Professor in Advertising and Marketing Communications, Faculty of Arts and Design, University of Canberra, Australia.

Mar. 2008 - Dec. 2010: Doctoral Researcher (full-time), and Lecturer and Research Assistant (casual): FABIE, Central Queensland University, Australia.

2005 - 2008: Assistant Professor in Marketing, School of Business, Bangladesh Open University.

2002 - 2005: Lecturer in Marketing, School of Business Administration, Southeast University, Bangladesh.

2001 - 2002: Lecturer in Marketing, School of Business, Queens University, Bangladesh.

Australia and New Zealand Marketing Academy

Australia and New Zealand Academy of Management

Far East Journal of Marketing and Management (Editorial Board Member)

Institute for Resource Industries and Sustainability

Centre for Professional Health Education

Appleton Research Institute

Sustainability, Development and Food Security Research Cluster, University of Canberra

National Accreditation Authority for Translators & Interpreters (NAATI) Ltd., Australia (Professional Member)

World Business Institute, Melbourne, Australia

Bangladesh Economic Association

Current Teaching and Coordination:

International Marketing

Global Marketing

Recently Taught:

Marketing Management

Marketing Communication Research

Marketing Communication Practice

Introduction to Marketing Communications

Research and Consultancies

Micro Linkage Grant (2012) valued at A$45,000.00. Role: Project Leader. Partner Organisations: the Organic Federation of Australia, the National Association for Sustainable Agriculture Australia, the University of Canberra and the Central Queensland University, Australia. 

Emerald Literati Network Award for Excellence 2013 for the article entitled 'Service quality in a higher education context: an integrated model', published in the Asia Pacific Journal of Marketing and Logistics. The Emerald Group, the international journal publisher, chose Dr Sultan's article as an 'Outstanding Paper Award Winner'. The Journal's Editorial team, many of whom are eminent academics and practitioners, commented that the paper was "one of the most impressive pieces of work the team has seen throughout 2012".

Expert User:

NVivo, SPSS, AMOS, EndNote, Strom Edit & Windows Movie Maker

Microsoft Office Applications, EViews, WebCT, Webfuse, Blackboard, and Moodle

Sustainable Food Consumption: A Report on Australian Organic Food Consumers

Far East Journal of Marketing and Management (Editorial Board Member)

Founder and Executive Editor, Journal of Business Studies, Southeast University ( ISSN 1815-3267)

Associate Editor, Journal of Business Studies, Bangladesh Open University

I am able to provide customised business reports with statistical data analyses.

Textbook

Wong, H.Y., & Sultan, P. (2013-2014), International Marketing Management: A Global Perspective, Oxford University Press: UK. (In progress)

Book Chapters

Sultan, P., & Wong, H.Y. (2013), “Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia”, in B. Christiansen (Ed.), Cultural and Technological Influences on Business, IGI Global: USA (in press).

Wong, H. Y. & Sultan, P. (2013). Environmental Scanning: An Information System Framework for Strategic Decisions in SMEs. In an edited book (Under Review) Strategic Management in Small and Medium Enterprises: Theory and Practice.  Pennsylvania, USA: Business Science Reference (an imprint of IGI Global)

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Sultan P. (2007), “Making Better use of Japanese Assistance for HRD”, The Daily New Nation, September 3 (Saturday).


Sultan P. (2007), “Optimization of Japanese Grant Aid for Human Resources Development for Bangladesh”, The Daily Independent, September 1 (Saturday).

Sultan P. (2007), “JDS program needs to be opened up for public”, The Daily New Age, August 27 (Monday).

Sultan P. (2003), “Globalization = Colonization”, The Star Magazine, September 26, Vol. 8, Issue 363, p. 16.

Sultan P. (1996), “Rajshahi Biswabiddaloyer Sikkharthider Vobissot Kader Hate Jimmi (in Bangla)?” The Daily Barta (A Bangla Daily Newspaper).

Doctoral Thesis (April 2008--December 2010), CQ University, Australia

Antecedents and consequences of service quality in a higher education context

Master's by Research Thesis (September 2005--August 2007), Ritsumeikan Asia Pacific University, Japan.

Trade, industry and economic growth in Bangladesh, India, Pakistan and Sri Lanka: A time series econometric study

Currently, supervising three research higher degree students

Micro Linkage Grant (2012), Sustainable food consumption: investigating the role of marketing communications in consumer purchase intentions of organic foods, valued at A$45000.00. Project Leader: Dr Parves Sultan, Co-investigator: Dr Tatiana Anisimova, Dr Joanna Henryks, and Dr David Pearson. Partner organisations: Organic Federation of Australia, National Association for Sustainable Agriculture Australia, Central Queensland University and University of Canberra, Australia, Status: completed.

Micro Linkage Grant (2011), Profiling the Place and Participation of Community Level Engagement in Food Production in the Australian Capital Territory, valued at A$25000.00. Project Leader: Associate Professor David Pearson, Co-investigator: Dr Parves Sultan and Dr Tatiana Anisimova. Partner organisations: Canberra Organic Growers Society (COGS), Nursery and Garden Industry Australia (NAGIS), and University of Canberra, Australia. Status: completed.

Research Start-up Fund (2010), The role of marketing communications in organic food purchase, valued at A$15000.00. Project Leader: Dr Parves Sultan. Partner organisation: University of Canberra, Australia. Status: completed.

Research Cluster Fund (2011), Branding in organic foods: a review, valued at A$2000.00. Project Leader: Dr Parves Sultan. Partner organisation: Sustainability, Development and Food Security Research Cluster, University of Canberra, Australia. Status: completed.

Ritsumeikan Centre for Asia Pacific Studies (2007), Performance-based model of service quality: A study on Japanese universities, valued at A$2000.00. Project Leader: Mr Parves Sultan. Partner organisation: Ritsumeikan Asia Pacific University, Japan. Status: completed.

Commonwealth of Learning (2006), A meta evaluation of Bangladesh Open University, valued at A$2000.00. Project Leader: Mr Parves Sultan. Partner organisation: Commonwealth of Learning, Canada. Status: completed.

Shah, F., & Sultan, P. (2013), “Lessons learnt for communication in disaster preparedness: a study on survivors from the great east Japan disasters 2011”, Journal of Disaster Research, (under review).

Tarafder, T., Rashid, T. & Sultan, P. (2013), “Beliefs and perceptions about reproductive health care services among rural indigenous women of Kakon Haat village, Rajshahi, Bangladesh”, Australasian Journal of Regional Studies (under review).

Huda, M., & Sultan, P. (2013), “Gen Y’s buying intentions of herbal skincare products: Exploring the role of marketing communications and student’s perceived value in Bangladesh”, International Review of Business Research Papers, (under review).

Sultan, P., & Wong, H.Y. (2013), “Antecedents and consequences of service quality in a higher education context: a qualitative research approach”, Quality Assurance in Education, Vol. 21 No. 1, pp. 70-95.

Anisimova, T., Sultan, P. (2013), “The role of brand communications in consumer purchases of organic foods”, Journal of Food Products Marketing, Vol. 22 No. 2 (in press).

Sultan, P., & Wong, H.Y. (2012), “Service quality in a higher education context: an integrated model”, Asia Pacific Journal of Marketing and Logistics, Vol. 24 No. 5, pp. 755-784. [Award for Excellence 2013, Emerald Literati Network]

Sultan, P., & Wong, H.Y. (2011), “Service quality in a higher education context: antecedents and dimensions”, International Review of Business Research Papers, Vol. 7 No. 2, pp. 11-20.

Sultan, P., & Wong, H.Y. (2011), “The success of born global firms: a conceptual model”, Journal for Global Business Advancement, Vol. 4 No. 3, pp. 224-241.

Sultan, P., & Wong, H.Y. (2010), “Performance-based Service quality model: an empirical study on Japanese universities”, Quality Assurance in Education, Vol. 18, No. 2, pp. 126-143.

Sultan, P., & Wong, H.Y. (2010), “Service quality in higher education: a review and research agenda”, International Journal of Quality and Service Sciences, Vol. 2, No. 2, pp. 259-272.

Sultan, P. (2009), “Trade, industry and economic growth in Sri Lanka”, The Global Journal of Finance and Economics, Vol. 6, No. 1, pp. 59-71.

Sultan, P. (2008), “Trade, industry and economic growth in Bangladesh”, Journal of Economic Cooperation and Development, Vol. 29, No. 4, pp. 71-92.

Sultan, P. (2008), “Trade, industry and economic growth in Pakistan”, The Global Journal of Finance and Economics, Vol. 5, No. 1, pp. 37-58.

Sultan, P. (2008), “Globalization of trade and its challenges for the developing countries: an overview of free trade policy regime and some recommendations”, Business Vision, Vol. 4, No. 3, pp. 31-39.

Sultan, P. (2008), “An evaluation of Bangladesh Open University: problems and prospects”, Indian Journal of Open Learning, Vol. 17, No. 1, pp. 51-73.

Sultan, P., & Tarafder, T. (2007), “A model for quality assessment in higher education: Implications for ODL Universities,” Malaysian Journal of Distance Education, Vol. 9, No. 2, pp. 125-142.

Sultan, P., & Tarafder, T. (2007), “Critical factors in service quality measurement for private universities: The case of Bangladesh”, Ritsumeikan Journal of Asia Pacific Studies, Vol. 22, pp. 75-98.

Sultan, P., & Chowdhury, M.H.K. (2005), “Determinants of perceived service quality: An empirical study”, Journal of Business Administration, Vol. 31, No. 1&2, pp. 179-188.

Sultan, P. (2005), “The insights of marketing”, Journal of Business Studies, Vol. 1, No. 1, pp. 35-43.

Sultan, P. (2004), “Development prospect of mango processing in Bangladesh: The case of PRAN Group”, Journal of the Institute of Environment and Management, July Issue, pp. 51-59.

Sultan, P., & Shaheen, M. A. (2004), “Hindrances of export promotion with India: The Bangladesh perspective”, Journal of Business Studies, Vol. 2, No. 1, pp. 93-107.

Sultan, P., & Khaled, M.R. (2004), “Effectiveness of micro finance institutions on the determinants of women empowerment”, Journal of Business Studies, Vol. 2, No. 2, pp. 29-45.

Sultan P., Kabir, M.H., & Islam, M.S. (2002), “International marketing practices and performance analyses of fruits and vegetables in Bangladesh”, Journal of IBS Review, Vol. 1, pp. 17-22.

Henryks, J., Pearson, D., Anisimova, T., & Sultan, P. (2013) The labelling of organic food: Understanding consumer perceptions. International Food Marketing Conference, Institute of Food Products Marketing, Budapest, Hungary, June 20-21, (in Press, Accepted on 8 April 2013).

Pearson, D., Henryks, J., Sultan, P., & Anisimova, T. (2013) Contribution from purchase frequency to understanding organic food consumers. International Food Marketing Conference, Institute of Food Products Marketing, Budapest, Hungary, June 20-21, (in Press, Accepted on 8 April 2013)

Shah, F., & Sultan, P. (2013), “Lessons from communications for disaster preparedness: a study on survivors from the great east Japan disasters 2011”, Proceedings of the 10^th International Conference on Urban Earthquake Engineering, 1-2 March, Tokyo Institute of Technology, Tokyo, Japan.

Sultan, P., Anisimova, T., & Shah, F. (2013), “Communications for disaster preparedness: A case study on four survivors from the great northeast Japan earthquake and tsunami”, International Winter Conference on Business & Economic Research (APUGSM), 18-19 January, Ritsumeikan Asia Pacific University, Beppu, Japan.

Tarafder, T., Rashid, T. & Sultan, P. (2012), “Reproductive health care services in Bangladesh: A case study of beliefs and attitudes of rural women”, Proceedings of the Australia and New Zealand Regional Science Association International (ANZRSAI) Conference, University of Wollongong, pp. 283-295, 4-7 December, Australia. (Received the highly commended award).

Sultan, P., & Wong, H.Y. (2012), “Cultures’ Consequences in the assessment of Higher Education Service Quality: The Case of CQU, Australia”, Australia and New Zealand Marketing Academy Conference (ANZMAC), 3-5 December, University of South Australia, Hilton Adelaide, Australia.

Sultan, P., & Pearson, D. (2011), “Communicating in the clutter: The case of organic food communications”, Marketing in the Age of Consumerism: Jekyll or Hyde? Australia and New Zealand Marketing Academy Conference (ANZMAC), 28-30 November, Perth Convention Exhibition Centre, Australia.

Huda, M., Taufique, R.K., & Sultan, P. (2011), “Buying motives of herbal skin care products: a study on Dhaka city consumers”, 5^th Asian Business Research Conference, 23-24 December, BIAM Foundation, 63 Eskaton, Dhaka, Bangladesh.

Sultan, P., & Wong, H.Y. (2010), “Perspectives of service quality in a higher education context: A qualitative research approach”, Managing for Unknowable Future, 24^th Annual Australian and New Zealand Academy of Management Conference (ANZAM), 8-10 December, Adelaide Convention Centre, Australia.

Sultan, P., & Wong, H.Y. (2010), “Service quality in a higher education context: antecedents and dimensions”, 4^th Asian Business Research Conference, 23-24 December 2010, BIAM Foundation, 63 Eskaton, Dhaka, Bangladesh.

Sultan, P., Wong, H.Y., & Gabriel, D. (2008), “Antecedents of service quality and brand performance: a conceptual model”, 9^th International Business Research Conference, 24-26 Nov. 2008, Melbourne, Australia.

Sultan, P., & Tarafder, T.  (2008), “Does service quality assessment for higher education require a separate model”, Higher Education in the Muslim World: Challenges and Prospects, IIUM: Malaysia, 24-25 March 2008.

Sultan, P., & Tarafder, T.  (2007), “A model for quality assessment in higher education”, Regional Conference on Quality in Higher Education, Universiti Malaya, Malaysia, 10–11 December 2007. More details: http://qamu.um.edu.my/conf2007/Home.qmu.

Sultan, P., & Tarafder, T.  (2007), “A comparative analyses of trade, industry and economic growth in Bangladesh, India, Pakistan and Sri Lanka: a time series econometric study”, International Economic Conference on Trade and Industry, Universiti Utara: Malaysia, 03–05 December 2007. More details: http://www.ecti.uum.edu.my/.

Sultan, P., (2007), “Globalization of trade: A review of free trade policy regime”, Second Islamic Economics Conference (iECONS), 17–19 July 2007, Kuala Lumpur: Malaysia. More details:  http://www.usim.edu.my/iecons2007/acceptedpapers.htm.

Sultan, P., (2007), “A SERVQUAL approach for a generalized construct of the service quality model for the international universities: a pilot study”, Second Islamic Economics Conference (iECONS), 17–19 July 2007, Kuala Lumpur: Malaysia. More details: http://www.usim.edu.my/iecons2007/acceptedpapers.htm.

Sultan, P., & Miyoshi, K. (2006), “Bangladesh Open University: An Evaluation”, Forth Pan-Commonwealth Forum on Open Learning, 30 October-03 November 2006, Sunset Jamaica Grande Resort, Ocho Rios: Jamaica. http://pcf4.dec.uwi.edu/viewpaper.php?id=41

Sultan, P. (2006), “Community based rural development”, paper published in the JICA Scholarship Students’ seminar series, 02 August—07 August, Japan International Cooperation Agency (JICA), Tsukuba, Japan.

Sultan, P. (2004), “Perceived service quality and brand image”, paper published in the seminar series, Department of Business Administration, Southeast University, Bangladesh.

Sultan, P., Anisimova, T., Henryks, J., & Pearson, D (2013), “Sustainable food consumption: investigating the role of marketing communications in consumer purchase intentions of organic foods”, the report is prepared for the Organic Federation Australia (OFA) and the National Association for Sustainable Agriculture Australia (NASAA).