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Senior Lecturer in Marketing
PhD in Marketing (UOM), MSc(Econ)Management (LSE), BSc (Hons)Economics and Accounting (Bristol) AMAMI, CPM
Jan - April 1992- Auditor at Kemp Chatteris, Deloitte Ross, Tohmatsu, Chartered Accountants, Port-Louis, Mauritius.
Jan- September 1997- Administrative Assistant of Pro-Vice Chancellor (Research and Consultancy), University of Mauritius.
September 1997 - Lecturer, University of Mauritius
August 2004-Jan 2009- Senior Lecturer, University of Mauritius
April 2009- Associate Professor, University of Mauritius
1997-2008- Apart from full-time job as Senior Lecturer at UOM, I was involved as a resource person on training programmes (on Motivation, Communication, Public Relations, Marketing Management, Marketing Research, Interpersonal Skills) for various organisations: Ministry of Labour, Ministry of Social Security, MACOSS, Mauritius Institute of Education, Mauritius College of the Air, MANCOSA, SMIDO College Entrepreneurship Programme.
2009- Lecturer in Marketing, Central Queensland University, Australia
2011- Senior Lecturer in Marketing, Central Queensland University, Australia
Head of Program - Bachelor of Business (Honours)
Member of Editorial Board- Contemporary Management Research (Tier B Journal).
Reviewer for International Journal of Health Care Quality Assurance (Tier C Journal)
Reviewer for Clinical Governance, An International Journal
Ad Hoc Reviewer for The International Journal of Learning (Tier B Journal)
Reviewer for Managing Service Quality (Tier B Journal)
Ramsaran-Fowdar, R & Fowdar, S 2010, A study of service quality of stockbrokers in Mauritius: a multi-expectations framework, Lambert Academic Publishing, Saarbrucken, Germany.
Ramsaran-Fowdar, R R 2010, Exhibitors' perceptions of trade shows: a study of the Mauritian textile industry, Lambert Academic Publishing, Saarbrücken, Germany.
Ramsaran-Fowdar, R 2010, Understanding consumer behaviour: an evaluation of the degree of consumer ethnocentrism in Mauritius, Lambert Academic Publishing, Saarbrücken, Germany.
Ramsaran- Fowder, R & Labiche, M 2007, 'An assessment of the role of trust and satisfaction in global business partnerships', in J-M Aurifeille, S Svizzero & C A Tisdell (eds), Globalizations and partnerships: features of business alliances and international cooperation, Nova Science Publishers, New York, pp 141-163.
Chinnapen-Sathan, D, Oogarah-Hanuman, V & Ramsaran-Fowdar, R 2012, 'Analysing the impact of advertising in the soft drink market of Mauritius : the Case Study of Coca-Cola' paper presented at 2012 International Symposium on Business and Management, Hong Kong, 30th March - 1st April.
Ramsaran-Fowdar, R & Fowdar, S 2012, 'The implications of Facebook marketing for Organizations' in C-K Li & T-W Hung (eds), ISBM 2012: Proceedings of the International Symposium on Business and Management, Knowledge Association of Taiwan, Taipei, Taiwan.
Ramsaran-Fowdar, R & Fowdar, S 2011, 'Country of origin attitudes in a developing country and implications for investment and trade' in V Tandrayen-Ragoobur (ed.) UOM-WCP International Conference: International Trade and Investment: Globalisation at crossroads: implications for the developing world, 19-21 December 2011, Le Meridien Hotel, Mauritius.
Ramsaran-Fowdar, R, Fowdar, S & Hanuman-Oogarah, V 2011, 'Examining the relationship between market orientation, service quality and business performance : the case of stockbrokers in Mauritius' in T Hoque (ed) Proceedings of Global Business and Social Science Research, 20th-21st June, Beijing, China, World Business Institute Australia, Melbourne, Australia, http://wbiconpro.com/306-Hanuman.pdf
Baguant, P & Ramsaran-Fowdar, R 2010, 'Assessing industry experts�� ethnocentrism and perceptions towards domestic and foreign products in Mauritius' in Zia Haqq (ed.) Proceedings of Annual London Business Research Conference, 12-14 July, Imperial College, London, UK, World Business Institute, Melbourne, Australia, pp. 1-12, http://www.wbiconpro.com/15-Priya-Mauritius.pdf (viewed 3/9/2010)
Perriman, H, Ramsaran-Fowdar, R & Baguant, P 2010, 'The impact of the global financial crisis on consumer behaviour' in Z Haqq (ed.) Proceedings of Annual London Business Research Conference. 12-14 July,Imperial College, London, UK, World Business Institute, Melbourne, Australia, pp. 1-14, http://www.wbiconpro.com/06-Priya.pdf (viewed 3/9/2010)
Ramsaran-Fowdar, R & Oogarah-Hanuman, V 2009, 'To what extent do trade show exhibitors engage in objective-setting and planning?' in Haqq, Zia (ed.) Proceedings of the Tenth International Business Research Conference, Dubai, UAE, 16-17 April.
Ramsaran-Fowdar, R 2009, 'Males and elderly people are more consumer ethnocentric' in Haqq, Dr. Zia(eds.) Proceedings of 11th International Business Research Conference. Sydney, Australia, 2-4 December 2009, pp. 1 -13.
Vencatachellum, I & Ramsaran- Fowdar, R 2008, 'Computer mediated communications on Ilearn - Use of asynchronous learning discussions by mature students' paper presented to the 9th International Conference on Human Resource Development Research and Practice across Europe: Developing Leaders and Managers, IESEG School of Management, Lille, France, 21-23 May, 2008, http://www.ufhrd.co.uk/wordpress/?p=486 (viewed 30/4/2010)
Ramsaran-Fowdar, RR 2008, Assessing industry experts�� ethnocentrism and perceptions towards domestic and foreign products in Mauritius, K. J. Somaiya Institute of Management Studies & Research, Mumbai, India, pp. 1-13.
Fowder, R 2007, 'A study of service quality of stockbrokers in Mauritius using a multi-expectations approach', in Proceedings of Business and Information (BAI2007) Volume 4, July 10-13, 2007, Tokyo, Japan, pp. 1-12, http://ibacnet.org/bai2007/proceedings/Papers/2007bai7002.doc (viewed 22/4/2010)
Fowder, R 2007, 'Examining the role of institutional investors' selected variables on customer satisfaction and behavioural intentions', in Proceedings of Business and Information (BAI2007) Volume 4, July 10-13, 2007, Tokyo, Japan, pp. 1-12, http://ibacnet.org/bai2007/proceedings/Papers/2007bai7001.doc (viewed 22/4/2010)
Fowder, R 2007, 'An investigation into exhibitors' measurement of trade show effectiveness' paper presented at International Conference of Business and Information, Singapore, 12-14 July, 2006, pp. 1-12.
Fowder, R 2006, 'An investigation into switching barriers - the case of individual investors versus institutional investors', paper presented in the Proceedings of Business and Information, Singapore, 12-14 July 2006, pp. 1-12.
Ramsaran-Fowdar, R & , 2005, 'Using in-depth interviews to identify investors' service quality expectations from stockbrokerage firms' paper presented to the International Conference on Services Management, New Delhi, India, March 11-12, 2005.
Fowder, R & Vancatachellum, I 2005, 'An assessment of students' perceptions of online conferencing: the case of full-time learners', paper presented to the 8th IFIP World Conference on Computers in Education. Cape Town South Africa, 4-7 July 2005.
Fowder, R 2005, 'Investigating service quality dimensions through exploratory factor analysis in a healthcare setting' paper presented to the International Conference on Services Management, New Delhi, 11-12 March, 2005.
Ramsaran-Fowdar, RR 2003, 'An evaluation of marketing research activities among the top 50 companies in Mauritius' in Proceedings of Second global conference on Business & Economics. London, UK, July 5-9 2003, pp. 1 -7.
Ramsaran-Fowdar, RR 2013, 'Assessing the influence of switching barriers on patients' expectations and tolerance zone', International Journal of Health Care Quality Assurance, vol. 26, no. 3, pp. 236-249, http://dx.doi.org/10.1108/09526861311311427
Bhunnoo, M, Oogarah-Hanuman, V & Ramsaran-Fowdar, R 2011, 'Analyzing the Potential Market for Hybrid Cars: A survey of car dealers in Mauritius', Global Business and Management Research: An International Journal, vol. 3, no. 2, pp. 215-230.
Ramsaran-Fowdar, R, Baguant, P & Fowdar, S 2011, 'A critical analysis of e-assessment with particular emphasis on the use of different types of online quizzes', The International Journal of Learning, vol. 18, no. 1, pp. 191-202.
Ramsaran-Fowdar, R 2010, 'Are males and elderly people more consumer ethnocentric? ', World Journal of Management, Vol. 2, No. 1, pp.117-129.
Fowder, R & Chumun, K 2009, 'An evaluation of market segmentation in the top 100 companies of Mauritius', Effulgence, vol. 7, no. 1, pp. 27-35.
Ramsaran-Fowdar, R 2008, 'The relative importance of service dimensions in a healthcare setting ', International Journal of Health Care Quality Assurance, vol. 21 no. 1, 2008, pp.104-124.http://dx.doi.org/10.1108/09526860810841192
Fowder, R 2008, 'An exploratory study of Mauritian consumers' ethnocentrism and perceptions towards domestic and foreign products in Mauritius', Synergy, , pp. 54-61.
Fowder, R 2007, 'Institutional investors : choosing a stockbroker', SCMS Journal of Indian Management, vol. 4, no. 1, pp. 51-55.
Ramsaran-Fowdar, R 2007, 'Developing a service quality questionnaire for the hotel industry in Mauritius', Journal of Vacation Marketing, Vol. 13 No. 1, pp.19-27. http://dx.doi.org/10.1177/1356766706071203
Ramsaran-Fowdar, R 2006, 'Identifying health care quality attributes', Journal of Health and Human Services Administration, Vol. 27, No. 4, Spring 2005, pp. 428-443.
Fowder, R, Fowder, S & Beegadhur, A 2006, 'Assessing the service quality of banking technologies in Mauritius', SCMS Journal of Indian Management, vol. 111, no. 1, pp. 62-72.
Ramsaran-Fowdar, R & Labiche, M 2005, 'Gaining satisfaction and trust in buyer-supplier relationships in the Mauritian textile industry', Journal of the Textile Institute, Vol. 96 No. 3, pp.143-156.http://dx.doi.org/10.1533/joti.2004.0022 (viewed 17/3/10)
Durvasula, S, Ramsaran-Fowder, R, Lysonski, S & Mehta, S 2005, 'The impact of attitudinal variables on service quality perceptions, expectations, and service satisfaction : a study of a primary health care system', Asian Journal of Marketing, vol 12, no 1, pp. 35-53.
Fowder, R 2004, 'Industrial Trade Shows - A Study of Related Activities', IIMB Management Review, Vol 16, No 3 (September 2004), pp. 44-55. http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=14675847&site=ehost-live (viewed 31/3/10)
Wong, H, Radel, K & Ramsaran-Fowdar, R 2011, Building a marketing plan : a complete guide, Business Expert Press, Williston, VT.
PhD Thesis- A study of service quality in a private healthcare setting
Ramsaran-Fowdar, R. R. and Fowdar, S. (2012) "The implications of Facebook marketing for organisations", 2012 International Symposium on Business and Management, 30 March-1 April, Skycity Mariott Hotel, Hong Kong. http://www.e-case.org/ISBM2012/
Chinnapen-Sathan, D. M., Oogarah-Hanuman and Ramsaran-Fowdar, R. R. (2012), "Analysing the impact of advertising in the soft drink market of Mauritius: The case study of Coca-Cola", 2012 International Symposium on Business and Management, 30 March-1 April, Skycity Mariott Hotel, Hong Kong. http://www.e-case.org/ISBM2012/
Bhunoo, M. K., Hanuman-Oogarah, V., Ramsaran-Fowdar, R. R. (2011) "Analysing the potential market for hybrid cars- A survey of car dealers in Mauritius", 4th International Online Conference on Business and Management, 27-29 July 2011, http://iocbm.info/.
Ramsaran-Fowdar, R. R., Fowdar, S. and Hanuman-Oogarah, V. (2011) Examining the relationship between market orientation, service quality and business performance - the case of stockbrokers in Mauritius, Global Business and Social Science Research Conference, Radisson Blu Hotel, Beijing, China, 20-21 June, http://wbiconpro.com/table_of_contents_Chaina_finance_june2011.htm.
Ramsaran-Fowdar, R. R., Baguant, P. and Fowdar, S. (2011), ‘A Critical Analysis of e-Assessment with Particular Emphasis on the Use of Different Types of Online Quizzes', 18th International Conference on Learning, 5-8 July 2011, University of Mauritius, organized by the College of Education, University of Illinois, USA.
Perriman, H., Ramsaran-Fowdar, R. R. and Baguant, P. (2010) "The Impact of the Global Financial Crisis on Consumer Behaviour", Annual London Business Research Conference, Imperial College, London, UK, 12-14 July 2010, available online at http://www.wbiconpro.com
Ramsaran-Fowdar, R. R. and Baguant, P. (2010) ‘Assessing industry experts' ethnocentrism and perceptions towards domestic and foreign products in Mauritius', Annual London Business Research Conference, Imperial College, London, UK, 12-14 July, available online at http://www.wbiconpro.com
Ramsaran-Fowdar, R.R. and Hanuman-Oogarah, V. "To What Extent Do Trade Show Exhibitors Engage In Objective-Setting And Planning?" 10th International Business Research Conference, Crowne Plaza Hotel, Dubai, United Arab Emirates, 16-17 April 2009 , ISBN 978-0-980-4557-0-4, available online at www.wbiconpro.com.
Ramsaran-Fowdar, R. R. ‘Males and Elderly People are more Consumer Ethnocentric', 11th International Business Research Conference, Sydney Harbour Marriott Hotel, Sydney, Australia, 2-4 December 2009, ISBN 978-0-980-4557-0-7 available online at http://www.wbiconpro.com
Ramsaran-Fowdar, R. R.,‘An exploratory study into Mauritian consumers' ethnocentrism and perceptions towards domestic and foreign products in Mauritius', 3rd SIMSR Asia Marketing Conference, 6-7 January 2008, Mumbai, India.
Vencatachellum, I. and Ramsaran-Fowdar, R. R. ‘Computer Mediated Communications on Ilearn: Use of asynchronous learning discussions by mature students' presented at the 9th International Conference on Human Resource Development Research and Practice across Europe, Developing Leaders and Managers, ISBN 2-9516606-9-3, 21-23 May 2008, Lille, France.
Ramsaran-Fowdar, R. R. and Ameerally, A. "Customers' perceptions of data collection methods practiced by marketers in Mauritius" presented at UOM Research Week, 15-19 January 2007 .
Ramsaran-Fowdar, R.R "Examining the Role of Institutional Investors' Selected Variables on Customer Satisfaction and Behavioural Intentions", presented at BAI International Conference on Business and Information 2007, Tokyo, July 11-13, 2007, ISSN: 1729-9322.
Ramsaran-Fowdar, R.R ,"A Study of Stockbrokers Using a Multi-Expectations Approach", presented at BAI International Conference on Business and Information 2007, Tokyo, July 11-13, 2007, ISSN: 1729-9322.
‘Ramsaran-Fowdar, R.R and LaBiche, M. N. S. An Assessment of the Role of Trust and Satisfaction in Global Business Partnerships', 2nd workshop in Economics and Management Science- Globalisation and Business Partnerships, University of Mauritius, Feb.
Ramsaran-Fowdar, R.R ,‘An Investigation into Exhibitors' Measurement of Trade Show Effectiveness' presented at BAI International Conference on Business and Information 2006, Pan-Pacific Hotel, Singapore, July 12-14, 2006, ISSN: 1729-9322.
Ramsaran-Fowdar, R.R , "An Investigation into Switching Barriers: The Case of Individual Investors versus Institutional Investors" presented at BAI International Conference on Business and Information 2006, Pan-Pacific Hotel, Singapore, July 12-14, 2006, ISSN: 1729-9322.
Ramsaran-Fowdar, R.R and Vencatachellum, I. ‘An assessment of students' perceptions of online conferencing: the case of full-time learners', ICOOL 2005, University of Stellenbosch, Cape Town, ISBN: 1-920-01711-9 , July
Ramsaran-Fowdar, R.R ‘Using In-Depth Interviews to Identify Investors' Service Quality Expectations from Stockbrokerage Firms', International Conference on Services Management, Radisson Hotel, New Delhi, 11-12 March 2005, India organized by the Institute for International Management and Technology and Oxford Brookes University.
Ramsaran-Fowdar, R.R.‘Investigating Service Quality Dimensions Through Exploratory Factor Analysis in a Healthcare Setting' International Conference on Services Management, Radisson Hotel, New Delhi, 11-12 March 2005, India organized by the Institute for International Management and Technology and Oxford Brookes UniversityRamsaran-Fowdar, R.R ,‘An evaluation of marketing research activities among the top 50 companies in Mauritius' presented at Global Conference of Business and Economics, Imperial College, London, 5-7 July 2003.
An evaluation of the degree of consumer ethnocentrism in Mauritius, Research Seminar presentation at MRC to the public: 5 December 2007.
Ramsaran-Fowdar, R.R "An evaluation of the degree of consumer ethnocentrism in Mauritius". Project funded by Mauritius Research Council. 15 November 2006- 30 September 2007. Fund: $8285. Award Number:MRC/RUN-0602. Research Seminar presentation at MRC to the public: 5 December 2007.
Ramsaran-Fowdar, R.R (Principal Investigator) and Fowdar, S. (Investigator) ‘A Study of Service Quality of Stockbrokers in Mauritius- A Multi-Expectations Framework', one-year research project funded by UOM, Fund: $3500.
Ramsaran-Fowdar, R.R .‘Exhibitors' perceptions of trade shows'- nine-month research project funded by UOM, Fund: $2514.
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