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Doctor En Li School of Business and Law

Lecturer in Marketing

Ph.D. (University of Sydney); M.S. (Shanghai Jiao Tong University); B.A. (Shanghai Jiao Tong University)

Office Location
Room 1.29
Building 34
Contact Details
Email: e.li@cqu.edu.au
Phone: (07) 4923 2386 - Ext: 2386
    Awards

    • Nomination of the Vice-Chancellor's Award for Outstanding Contributions to Learning and Teaching, CQUniversity, 2013
    • Nomination of the Vice-Chancellor's Award for Good Practice in Learning and Teaching, CQUniversity, 2013
    • Student Voice Award Commendation for Distance Educator of the Year 2012, CQUniversity, 2012
    • Lifetime membership, Beta Gamma Sigma (highest recognition for graduates from AACSB-accredited business schools), 2012
    • Faculty of Economics and Business Dean’s Citation for Tutoring, University of Sydney, 2009
    • Postgraduate Research Scholarships, University of Sydney, 2007 - 2010
    • Excellent Paper of Year 2005-2006 Award, China Marketing Association, 2006
    • Guanghua Scholarship, Shanghai Jiao Tong University, 2005
    • National Excellence Scholarship, Shanghai Jiao Tong University, 2004
    • Bao Yugang Scholarship, Shanghai Jiao Tong University, 2002

    Media Citations

    • 'A man's job can dictate gambling habits', Queensland Telegraph, 23 Feb 2013
    • 'Gambling linked to work life', Morning Bulletin, 18 Feb 2013
    • 'Work can be key to gambling', Central Telegraph, 15 Feb 2013
    • 'Men across the north-west are more likely to gamble if they lack control at work', Radio Zinc (Mount Isa) / Hot FM (Mount Isa) / Zinc Central Queensland (Rockhampton), 13 Feb 2013
    • 'Men are more likely to gamble when they feel less in control at work', ABC Capricornia, 12 Feb 2013
    • 'Workplace managers and supervisors could be the catalyst for gambling addictions', Channel 7, 11 Feb 2013

    Professional Memberships

    • Association for Consumer Research
    • Society for Consumer Psychology

    Term 2 - 2013
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    MRKT20019 - Marketing Management
    Course Coordinator
    Term 1 - 2013
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    MRKT20021 - Buyer Behaviour
    Course Coordinator
    Term 3 - 2012
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    MRKT20019 - Marketing Management
    Course Coordinator
    Term 1 - 2012
    MRKT11029 - Marketing
    Lead Lecturer - Rockhampton - MRKT11029 - Term 1 - 2012
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    Tutor - Tutorial A / 1
    Lecturer - Lecture A / 1
    MRKT20021 - Buyer Behaviour
    Course Coordinator
    Term 3 - 2011
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    MRKT20019 - Marketing Management
    Course Coordinator
    Term 1 - 2011
    MRKT19031 - Consumer Behaviour
    Course Coordinator
    MRKT20019 - Marketing Management
    Lead Lecturer - Rockhampton - MRKT20019 - Term 1 - 2011
    MRKT20021 - Buyer Behaviour
    Course Coordinator
    'In Press' Publications

    • Garbarino, Ellen and En Li (equal authorship) (Accepted), “Do Open Hands (Always) Open Wallets: The Influence of Gestures on Generosity”, Advances in Consumer Research (ERA 2010 Ranking: A).
    • Li, En, Donnel A. Briley, and Gerald Gorn (Accepted), “Moving Hands Move Mind: Embodied Gentleness Effect”, Proceedings of the 7th Global Business and Social Science Research Conference.
    • Li, En, David P. Harris, Dolene Rossi, and Jo Luck (Accepted), “When Urban Meets Rural: The Interactive Effect of Location, Age, and Education on Technology Adoption”, Proceedings of the 7th Global Business and Social Science Research Conference.

    Refereed Abstracts
    • Li, En, Matthew J. Rockloff, Phillip Donaldson, and Matthew Browne (2012), “Gambling as an Expression of Needs for Autonomy: Men Who Are Not Free at Work Feel Free to Gamble (… a Lot?),” Proceedings of the National Association for Gambling Studies Australia 22nd Annual Conference.
    • Browne, Matthew, Matthew J. Rockloff, Phillip Donaldson, and En Li (2012), “A Consuming Passion: Linking Gambling to the Use of Alcohol, Caffeine, and Energy-Rich Foods,” Proceedings of the National Association for Gambling Studies Australia 22nd Annual Conference.
    • Donaldson, Phillip, Matthew J. Rockloff, Matthew Browne, and En Li (2012), “Attitudes towards Gambling and Gambling Reform in Australia,” Proceedings of the National Association for Gambling Studies Australia 22nd Annual Conference.
    Grants
    • FABIE Small Research Grant for Early Career Academic Staff, CQUniversity, 2012
    • Faculty of Economics and Business PreDoc Fellowship, University of Sydney, 2011
    • JMS Doctoral Research Grant, Journal of Marketing Science, 2007
    Refereed Articles

    • Li, En and Donnel A. Briley (2011), “Attitudes Shaped by Eye Movements: The Reading Direction Effect,” Advances in Consumer Research, Vol. 39, 666-667 (ERA 2010 Ranking: A).
    • Garbarino, Ellen and En Li (2011), “Openhanded or Tightfisted: The Influence of Gestures on Generosity,” Proceedings of the Australia and New Zealand Marketing Academy Conference 2011.
    • Li, En and Donnel A. Briley (2010), “Leftward or Rightward: Does Matching Horizontal Stimulus Movement with Habitual Reading Direction Improve Evaluations?” Proceedings of the 27th International Congress of Applied Psychology, 1191.
    • Li, En, Wei Lu, and Ying Zhou (2009), “A Multi-agent Simulation Paradigm of Customer Retention Management,” Proceedings of the 2009 WRI World Congress on Computer Science and Information Engineering, 581-585.
    • Li, En, Wei Lu, and Rui Zhang (2007), “A Study on the Perceptions of Human Resource Management in China,” Proceedings of the Sixth Wuhan International Conference on E-Business, 2540-2545.
    • Lu, Wei, En Li, and Ying Zhou (2006), “Modeling Customer Potential Value in China's Commercial Banking Industry,” Proceedings of 2006 Korean Academy of Marketing Science Fall International Conference, 55-62.
    • Li, En, Rui Zhang, and Wei Lu (2005), “Comparative Study on the Methods Dealing with Multicollinearity in Evaluation of Corporation Competence,” Proceedings of 2005 International Conference on Management Science & Engineering, 419-423.
    • Zhang, Rui, Peng Tian, and En Li (2005), “Relating Customer Satisfaction with Competitive Advantage: An Empirical Study from Pharmaceutical Industry,” Proceedings of 2005 International Conference on Management Science & Engineering, 909-914.

    Research Interests
    • Embodied Cognition, Affect and Emotion, Attention and Perception, Ethnicity, Persuasion, Addiction
    COMMERCE, MANAGEMENT, TOURISM AND SERVICES
    This person is a recognised research supervisor for this field Marketing - Marketing Management (incl. Strategy and Customer Relations)