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Online/Web Surveys

Online surveys have fast become a popular and increasingly validated way to gather large amounts of data from a sample relatively quickly and inexpensively. Increased internet access throughout the wider population and greater user confidence, combined with improved design tools, have led to this increased popularity.

Online Web SurveysThe Population Research Laboratory utilises professional software to develop sophisticated online questionnaires. We have our own designated and secure web server from which we host the surveys. Key features of PRL online surveys include:

  • Complex sample management
  • Use of constructed and pre-defined lists
  • Quota control
  • Randomisation of blocks, pages, questions and response options
  • Complex skip patterns (pre-skip and post-skip logic)
  • Grid constructions