Online and Social Marketing

The Online and Social marketing team is responsible for delivering our online content strategy and to coordinate daily activities involved in managing the CQUniversitys website and social media activities.

To support the strategic direction of CQUniversity and work within Marketing Directorate and along side ITD to develop and deliver the full suite of marketing activities to attract and retain students and to achieve overall positioning and reputational objectives.

To maintain the lifecycle of large volumes of website content, including highly technical content, look and feel within the band guidelines, in order to enable ease of access for our online users.

The Online and Social marketing teams role will help drive a new phase of growth with online content and social media activities for the University.

If you are considering a social media presence i.e. Facebook page or Twitter account for your school/faculty/centre please consider the following:

• Do you have a clearly defined mission and goal?
• Do you have a content strategy?
• Do you believe your target audience is present In the channel in sufficient numbers to warrant a presence and can substantiate this claim?
• Do you wish to broadcast a message? If so, can it be distributed through any of the existing channels listed above instead?
• Can you ensure that all queries are responded to within 24 Hours (preferably 12) on a regular working day?
• Can you commit at least 15 minutes per day to monitoring and evaluation?
• Can you ensure that any queries that cannot be answered by your team are promptly forwarded to the appropriate department/team?
• Are you able to set a roster for monitoring of the presence including the provision of a backup administrator should the assigned administrator be ill/absent/unable to fulfil their duties? Do you agree to abide by the guidelines on how to respond to any negative feedback?

If you answered mostly "yes" to these questions please contact the Online and Social Marketing Coordinator, James Glendale to discuss the establishment of a social media presence.

CQUniversity disclaims all liability for any content published on third party site. When using social media networks such as Facebook or Twitter please consider that any comments you make may be visible to all internet users indefinitely.

If you have any questions, comments or suggestions regarding CQUniversity and social media, please don't hesitate to contact:

James Glendale
Ph: (07) 4923 2728
Mob: 0408 297 572
Email j.glendale@cqu.edu.au